Key Responsibilities: Develop marketing strategies that align with the organization's business goals Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs) Conduct market research and analyze trends to identify new opportunities and improve campaign performance Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience Stay up-to-date with emerging digital marketing trends and technologies Designing and building responsive and mobile-friendly websites optimised for different devices and browsers Writing clean, efficient, and well-documented code using languages such as HTML, CSS, XML, and JavaScript Implementing and maintaining website content management systems Troubleshooting and debugging issues to ensure websites are functioning correctly Qualifications: Master's degree in marketing, communications, or related field 1+ years of experience in digital marketing or related field Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising Proficient in marketing automation tools Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics) Strong project management skills Excellent written and verbal communication skills Location: Mohali, Punjab Work from Office

As a Digital Marketing Specialist at our organization, you will be responsible for developing marketing strategies aligned with our business goals. Your role will involve managing and executing campaigns across various digital channels, which include email, social media, search engines, and display advertising. It will be essential for you to measure and report on the performance of these campaigns, assessing them against goals such as ROI and KPIs. You will conduct market research and analyze trends to identify new opportunities and enhance campaign performance. Collaboration with cross-functional teams, including creative, content, and web development, will be crucial to produce engaging content and optimize user experience. To stay competitive, you must stay up-to-date with emerging digital marketing trends and technologies. Your responsibilities will also include designing and building responsive and mobile-friendly websites optimized for different devices and browsers. You will be required to write clean, efficient, and well-documented code using languages like HTML, CSS, XML, and JavaScript. Implementing and maintaining website content management systems as well as troubleshooting and debugging issues to ensure websites function correctly will be part of your daily tasks. For this role, we are looking for someone with a Master's degree in marketing, communications, or a related field and at least 1 year of experience in digital marketing or a related field. A strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising, is required. Proficiency in marketing automation tools and experience with web analytics tools like Google Analytics is essential. Strong project management skills, excellent written and verbal communication skills are also desired qualities. This position is located in Mohali, Punjab, and requires working from the office. If you are passionate about digital marketing and possess the qualifications and skills mentioned above, we encourage you to apply for this exciting opportunity to contribute to our team.,