Role & responsibilities Research and build targeted prospect lists based on our ideal customer profile (ICP) Use tools like LinkedIn, Apollo, Hunter, or Snov.io to source verified email addresses Craft compelling, personalised cold email copy (subject lines, body, CTAs) Set up and manage cold email sequences using tools like Lemlist, Instantly, or Mailshake Monitor campaign performance (opens, replies, positive responses, etc.) Conduct A/B tests to improve open and response rates Follow up with leads via email or CRM and schedule meetings Maintain accurate records in CRM systems (e.g., HubSpot, Pipedrive) Stay up-to-date on email deliverability best practices (warm-up, spam rules, etc.) Preferred candidate profile Proven experience in cold email outreach, sales development, or lead generation (23 years minimum) Excellent written communication skills (fluent in English) Understanding of outbound sales and B2B buyer behaviour Familiarity with outreach tools (e.g., Apollo, Lemlist, Mailshake, Snov.io, Hunter) Basic knowledge of CRM systems (HubSpot, Pipedrive, etc.) Attention to detail and strong research skills Comfortable with numbers, tracking KPIs, and improving based on data Self-motivated, organised, and results-oriented