As a candidate for the position, your role will involve the following: Role Overview: You will be responsible for developing and implementing strategies to drive the Go-To-Market (GTM) activities for general trade across PAN India. This includes managing the Profit and Loss (P&L) for the channel and ensuring sales and distribution growth through effective Below The Line (BTL) execution. Additionally, you will focus on operational excellence in General trade sales and increasing coverage in alignment with the GTM strategy by brand. Key Responsibilities: - Drive Sales and distribution with strong BTL execution. - Increase coverage as per GTM strategy by brand. - Manage distributor relationships and drive performance according to set targets and contracts. - Develop and lead a team of Regional Sales Managers (RSMs), Business Development Managers (BDMs), Business Development Executives (BDEs), and Sales Officers (SOs). - Establish and expand Business Associate (BA) network for the region with allocated resources. - Review and plan market and channel-specific strategies to drive business growth. - Ensure market and Debtors" Book (DB) recovery targets are met. - Control cost-to-sales ratios for on-ground manpower and BTL activities. - Maintain financial hygiene of channel partner businesses. Qualifications Required: - Previous experience in a similar role or at a regional level. - Goal-oriented with the ability to prioritize tasks effectively and meet deadlines. - Self-driven with a proactive attitude. - Experience working with FMCG brands is essential. - Strong analytical skills to interpret data for decision-making. - Excellent people management, negotiation, communication, interpersonal, and presentation skills.,
As a General Trade GTM Manager, your role involves developing and implementing strategies to drive General Trade Marketing (GTM) across India. You will have P&L responsibility for the channel and be responsible for driving sales and distribution through effective Below The Line (BTL) execution. Operational excellence in General trade sales will be crucial, along with increasing coverage according to the GTM strategy by brand. Your responsibilities will also include: - Managing distributors to ensure distribution in targeted outlets, focusing on ROI and AR, and driving them as per contract terms. - Building and developing a team of Regional Sales Managers (RSMs), Business Development Managers (BDMs), Business Development Executives (BDEs), and Sales Officers (SOs). - Establishing a Business Associate (BA) network for the region with allocated manpower. - Reviewing and planning by market and channel to drive business growth effectively. In terms of financial responsibilities, you will be accountable for market and Debtors" Book (DB) recovery, controlling the cost to sales ratio for on-ground manpower, managing the cost to sales for BTL activities, and ensuring the financial hygiene of channel partners. You should have relevant experience in a similar role or at a regional level, be goal-oriented, proactive, and have a self-driven attitude. Prior experience in the FMCG sector is mandatory, along with strong analytical skills for data-driven decision-making. Additionally, you should possess excellent people management, negotiation, communication, interpersonal, and presentation skills.,