Lead Generation/ PPC

You will be responsible for generating leads using Google AdWords to increase brand awareness for Vaidam Health. This position requires 2-3 years of relevant experience, preferably in the healthcare sector. As a Paid Media specialist in the Digital Marketing Team, you will plan, create, manage, and optimize PPC campaigns, including ad-copy, bid prices, cost per conversion, cost per click, and keyword research. You will also be involved in keyword selection, audience targeting, and the setup of all paid campaigns. Proficiency in optimizing campaigns based on bids and quality scores is essential, along with the ability to analyze competitors" campaigns and benchmark performance. Additionally, you will be actively engaged in SEO efforts, such as keyword and image optimization, and will measure the performance of digital marketing activities using various Web analytics tools. Staying updated on online marketing trends and strategies will be crucial. The ideal candidate should be self-motivated, a team player, and possess a positive and enthusiastic attitude. Creativity and experience in identifying target audiences and creating engaging digital campaigns are highly valued.,