Lead Generation Executive(Digital Marketing)

Note: This is Patna, Bihar based job, Candidates who are willing to relocate to Patna, they can apply. No remote work.

About the Role:

We are seeking a results-driven Lead Generation Executive with hands-on experience in managing Meta (Facebook/Instagram) Ads and Google Ads campaigns. The ideal candidate will be responsible for planning, executing, and optimizing paid campaigns to generate quality leads for the company.

Key Responsibilities

• Plan, create, and manage paid advertising campaigns on Meta Ads Manager and Google Ads.
• Conduct keyword research, audience targeting, and ad placement strategies to maximize ROI.
• Monitor and analyze campaign performance metrics (CTR, CPC, CPA, ROI, etc.).
• Optimize campaigns to improve lead quality and reduce cost per lead.
• Create compelling ad copies, creatives, and landing page suggestions.
• Stay updated with the latest trends and best practices in digital marketing, lead generation, and paid media.
• Coordinate with internal teams to align campaigns with overall business goals.
• Prepare and present campaign performance reports on a regular basis.

Requirements:

• Bachelor's degree in Marketing, Business, or related field preferred.
• Minimum 1 year of proven experience in managing Google Ads & Meta Ads campaigns.
• Strong understanding of PPC, lead generation funnels, and conversion optimization.
• Familiarity with tools like Google Analytics, Google Tag Manager, Facebook Pixel, etc.
• Excellent analytical and problem-solving skills.
• Strong communication and reporting abilities.

What We Offer:

• Opportunity to work with a growing digital marketing team.
• Exposure to diverse projects and campaigns.
• Supportive and collaborative work environment.
  

Industry

• Software Development

Employment Type:

Full Time