Lead - Digital Experimentation, AB/Multivariate Testing and Journey Optimisation

Role Overview: We are looking for a skilled individual to join The Economist Group (TEG) as a Lead on Experimentation and AB Testing. In this role, you will be at the forefront of transforming how data is captured, structured, and utilized to drive smarter decisions, enhance customer experiences, and accelerate experimentation. This is a unique opportunity to build the foundation of an analytics ecosystem that will drive product innovation and marketing performance across TEG. Key Responsibilities: - Manage the Amplitude experimentation platform to facilitate other users by setting up standard reporting templates, metrics, and audiences. - Identify training needs among the Amplitude user community and organize training sessions, user groups, and best practice clinics. - Identify and test innovative experimentation methodologies and share outcomes across the organization. - Curate and share the results of the experimentation portfolio with stakeholders. - Design and evaluate complex experiments, act as an advisor to analysts and stakeholders, and ensure experiments are well-designed, executed, and evaluated. - Develop technical expertise in experimentation platforms, particularly Amplitude Experiment. Qualification Required: - Bachelor's or Masters degree in Technology, Statistics, Data Science, Computer Science, Economics, or Mathematics from a reputable institution. - Minimum of 6 years of experience in data-driven product, marketing, or analytics roles with a focus on A/B testing and experimentation. - Demonstrated track record of designing, executing, and scaling experimentation programs in high-traffic digital environments. Additional Details: The Economist Group is investing in building a Digital Analytics and Experience Centre of Excellence (CoE) in India, which will focus on Experimentation and AB testing. This role is a crucial part of the CoE and offers the opportunity to work with key stakeholders globally to drive the experimentation stream and enable teams to run experiments effectively. In addition, there is an emphasis on fostering a culture of excitement and enthusiasm around experimentation capabilities.,