Koustuv Group

Key Responsibilities: Set up and optimise Meta Ads (Facebook, Instagram). Set up and optimise Google Ads (Search, Display, YouTube) campaigns. Create and optimize ad content for different audiences on Meta platforms. Create and optimize ad campaigns and paid search landing pages Manage and optimize display campaigns across multiple devices Develop PPC strategies to increase online visibility. Conduct audience research, campaign planning, and A/B testing. Monitor conversions, CTR, and ROI to ensure cost-effective performance. Create remarketing and lookalike audience campaigns. Work closely with design and copy teams to improve ad creatives and messaging. Generate weekly ad performance and lead generation reports. Stay updated on education ad policies and targeting compliance. Knowledge in Google Ads (Search, Display, YouTube) campaigns will be preferred but not mandatory. Required Skills & Qualifications: Bachelor’s degree in Marketing, Business, or related field.(Not mandatory if the candidate is knowledgeable and passionate about his job role) 3–5 years of hands-on experience managing Meta & Google ad campaigns. Certification in Meta Blueprint / Google Ads will be preferred. Strong analytical skills with a data-driven mindset. Preferred Experience: Experience in running lead generation campaigns for schools or colleges will be an added advantage but not mandatorily required. Ability to manage both platforms (Meta & Google) independently will be an added advantage. Job Type: Full-time Pay: ₹30,000.00 - ₹40,000.00 per month Work Location: In person