Roles and Responsibilities Develop and execute sales strategies to achieve business objectives in Telangana/Andhra Pradesh region. Build and maintain strong relationships with key stakeholders, including channel partners, customers, and internal teams. Conduct market analysis to identify opportunities for growth and develop targeted sales plans accordingly. Manage a team of sales professionals to drive revenue expansion through effective coaching, training, and performance monitoring. Collaborate with cross-functional teams to ensure seamless execution of sales initiatives.

A good team handling and planning of market activity. Responsible for achieving monthly sales target. Maintaining Cordial relationship with the traders, dealers and distributors. Grow secondary sales by personally doing retailing, range selling and visible placement in General Trade, with a high number of total calls per day and very high % of productive calls daily. Carefully use POP material, undertake merchandising, sampling and localized advertising etc. Monitor and report competition actively.

1. Channel Strategy & Planning Develop and execute the HORECA channel strategy aligned with overall business goals. Identify opportunities for growth within the hotel, restaurant, and catering sectors. Set channel-specific sales targets and KPIs. 2. Sales & Revenue Management Drive revenue growth through key account management, new partnerships, and channel expansion. Ensure the achievement of monthly, quarterly, and annual sales targets. Forecast sales trends, monitor channel performance, and adjust strategies accordingly. 3. Customer Relationship Management Build and maintain strong relationships with key decision-makers in hotels, restaurants, cafes, and caterers. Negotiate pricing, contracts, and promotional deals with HORECA clients. Manage customer feedback and resolve escalated service issues. 4. Team Leadership & Coordination Lead and mentor the HORECA sales team across different regions. Set team goals, monitor performance, and conduct regular training sessions. Coordinate with internal departments like marketing, logistics, and finance. 5. Marketing & Promotions Work with the marketing team to design and execute targeted promotions and campaigns for the HORECA segment. Monitor competitor activity within the channel and adjust marketing strategies accordingly. Support product trials, tastings, and events in collaboration with key HORECA partners. 6. Key Account Management Identify and manage key HORECA accounts to build long-term strategic partnerships. Customize product offerings and service packages based on customer profiles and needs. Regularly visit clients to reinforce business relationships and explore new opportunities. 7. Product Placement & Visibility Ensure proper placement, availability, and visibility of products in all HORECA outlets. Monitor planogram adherence and point-of-sale (POS) material execution. Ensure timely replenishment and prevent stock-outs. 8. Budgeting and Cost Control Prepare and manage budgets for the HORECA channel. Optimize spending on trade promotions, discounts, and activations. Ensure return on investment (ROI) on all initiatives. 9. Data Analysis & Reporting Analyze sales data, customer behavior, and market trends to make informed decisions. Provide regular reports on sales performance, pipeline status, and competitor insights. Use CRM tools and dashboards to track KPIs. 10. Compliance & Risk Management Ensure adherence to company policies and legal standards in all HORECA dealings. Monitor credit limits, payment collections, and resolve any discrepancies with clients. Key Skills & Qualifications Strong experience in HORECA sales within FMCG or related sectors. Excellent negotiation, relationship-building, and leadership skills. Analytical mindset with strong business acumen. Understanding of foodservice operations and customer preferences. Ability to travel extensively and work in a fast-paced, results-oriented environment.