Role & responsibilities We are seeking a proactive and detail-oriented Inside Sales Executive to manage and convert B2B leads generated from platforms like India MART, TradeIndia, WhatsApp, and our website. The ideal candidate will drive targeted outreach, respond promptly to inquiries, and support digital marketing efforts to build sales pipelines and close deals. Key Responsibilities: Lead Management Handle daily incoming buy leads from IndiaMART, TradeIndia , website forms, email, and WhatsApp. Qualify leads by understanding buyer needs, capacity, and product fit. Maintain and update leads systematically in Excel or CRM tools . Sales & Communication Make follow-up calls, send quotations, share product information and close deals. Conduct cold calling to potential buyers like wholesalers, gifting companies, and institutional customers. Send product catalogues, price sheets, and special offers to interested prospects. Campaign & Marketing Support Support execution of WhatsApp and Email Marketing campaigns . Send promotional messages, stories, and seasonal offers via AiSensy or other tools. Track and analyze response rates and conversions from digital campaigns. Event & Trade Show Engagement Help with pre- and post-event lead management for industry trade shows and exhibitions . Follow up with booth visitors and convert interested buyers. Reporting & Insights Maintain lead status, pipeline stages, and conversion history. Submit weekly and monthly reports on lead activity, sales closures, region-wise trends, and customer feedback. Preferred candidate profile 14 years of experience in Inside Sales, TeleSales, or B2B trading (FMCG/Agri/Packaging industry preferred) Excellent verbal and written communication skills in Hindi and English Proficiency in Excel , basic CRMs, and WhatsApp/Email campaign tools Strong negotiation and follow-up skills Ability to manage multiple leads and tasks in a structured way Self-motivated and target-driven with a positive attitude