Role Overview: As a Digital Marketing Specialist in Kanpur, you will be responsible for creating, executing, and managing digital marketing campaigns. Your role will involve tasks such as social media marketing, online marketing, web analytics, and communication with clients and internal teams. Additionally, you will monitor and analyze performance data to optimize marketing efforts and ensure successful campaign outcomes. Key Responsibilities: - Create and execute digital marketing campaigns - Manage social media marketing activities - Conduct online marketing initiatives - Utilize web analytics to track campaign performance - Communicate effectively with clients and internal teams - Monitor and analyze performance data to optimize marketing efforts Qualifications Required: - Expertise in Social Media Marketing and Online Marketing skills - Proficiency in Digital Marketing and Web Analytics skills - Strong Communication skills - Knowledge of SEO and SEM principles is beneficial - Experience with marketing automation tools is a plus - Ability to work both independently and collaboratively - Previous experience in the healthcare or wellness industry is an advantage - Bachelor's degree in Marketing, Business, Communications, or related field is preferred,