Job
Description
Position Title : Junior PPC Executive / Senior PPC Executive Parul University is seeking a highly motivated and experienced Junior PPC Executive / Senior PPC Executive to join our Digital Marketing team. You will be responsible for developing, managing, and optimizing paid search & display advertising campaigns (Google Ads, Bing Ads, etc.) to drive qualified leads for our admissions. Responsibilities: Conduct in-depth keyword research using relevant tools and competitor analysis to identify high-volume, low-competition search terms for student inquiries. Develop and implement comprehensive PPC campaign strategies targeting interested audiences based on program offerings, demographics, and geographic location. Set up, manage, and optimize PPC campaigns across various platforms (Google Ads, Bing Ads, Meta Ads, Quora Ads, etc.) to achieve maximum reach and conversions. Manage campaign budgets effectively, allocating resources strategically across different channels and campaigns. Write compelling ad copy (headlines, descriptions) that resonates with prospective students and encourages clicks. Monitor campaign performance metrics (impressions, clicks, conversions, cost-per-acquisition (CPA)) and generate detailed reports for analysis. Continuously optimize campaigns based on data insights, A/B testing different ad variations, landing pages, and targeting strategies to improve performance. Stay up-to-date on the latest PPC trends, best practices, and platform updates. Identify new advertising opportunities and platforms that could be beneficial for reach and conversions. Collaborate with the Digital Marketing Executive, Web Manager, and Copywriter to ensure PPC campaigns align with overall marketing goals and website optimization. Junior PPC Executive Qualifications: Bachelor's degree in Marketing, Advertising, or a related field (preferred). 1-2 years of experience in paid advertising (PPC) or a related field. Strong understanding of basic PPC concepts, including keyword research, campaign structure, and ad copywriting. Familiarity with Google Ads, Meta Ads, Quora Ads, and Bing Ads platform a plus. Excellent analytical and organizational skills. Strong attention to detail and accuracy. Ability to work independently and learn new things quickly. Excellent communication and interpersonal skills. Senior PPC Executive Qualifications: Bachelor's degree in Marketing, Advertising, or a related field (preferred). Minimum 3-5 years of experience in paid advertising (PPC) management. Proven track record of successfully managing and optimizing PPC campaigns for interested audiences. In-depth knowledge of Google Ads, Meta Ads, LinkedIn Ads, Bing Ads, etc. platforms, including campaign structure, bidding strategies, targeting options, and ad extensions. Strong understanding of keyword research, competitor analysis, and conversion optimization techniques. Excellent analytical skills with the ability to interpret complex campaign data and identify improvement opportunities. Excellent communication and presentation skills to convey insights and recommendations to stakeholders. Experience with conversion tracking and analytics tools (e.g., Google Analytics) a plus. Benefits: Competitive salary as per the industry standards. Opportunity to work in a fast-paced and dynamic environment. Be part of a growing and innovative education institution. Make a significant impact on attracting qualified students through effective PPC campaigns. Application Deadline: 28th May 2024 Contact Information: Email Address : avindar.golan31246@paruluniversity.ac.in Parul University P.O. Limda, Ta. Waghodia 391760 Vadodara, Gujarat, India
