Junior Content Marketing Specialist

Role Overview: You will be working at GetMyUni, a Times Internet-backed ed-tech start-up, revolutionizing the college admissions sector in India. Your role will involve empowering students through a social college search platform, providing them with comprehensive college information, data, ratings, reviews, forums, and a student connect platform. Key Responsibilities: - Ideate and create engaging content for web and social media platforms. - Implement best SEO practices with attention to detail. - Generate user-friendly content for websites with SEO knowledge. - Collaborate with various departments to produce narrative and informative content. - Discover and develop new content ideas through keyword research and competitor analysis. Qualifications Required: - Proficiency in English (written and verbal). - Proficient in MS Office tools (Excel, Word, and Powerpoint). - Excellent interpersonal skills. Additional Details: At GetMyUni, career growth involves a structured roadmap: First Six Months [Concentration in Core Content]: - Learn to create content appealing to both users and search engines. - Understand user behavior-based content creation using tools like Google Webmaster, Analytics, and Trends. - Receive professional training in editing and proofreading web content. - Gain expertise in visual content creation through videos and images. Next One Year [Concentration in Content + SEO]: - Analyze competitors and keywords effectively. - Gain hands-on experience with advanced SEO tools like SEMRush, Ahref, Screaming Frog, and Crazy Egg. - Develop expertise in technical and Off-page SEO. Next Six Months [Concentration on Product Development]: - Develop products from ideation to implementation. - Design the structure of web portals and create prototypes. - Establish roadmaps and strategies for product performance. - Enhance inter-team communication and coordination. - Utilize product management tools effectively. Skills: Content Marketing, Content Writing, Keyword Research, Search Engine Optimization (SEO).,