As a Digital Marketing Specialist, you will play a key role in developing and executing the overall digital marketing strategy for the team. Your responsibilities will include implementing digital marketing activities across various channels such as SEO, SEM, Social Media, Email, Mobile, and Display. You will be in charge of managing and maintaining the company's owned media platforms including websites, mobile apps, and email/CRM software. Your role will also involve creating relevant and engaging digital content for publication on different online platforms, managing social media marketing campaigns, and overseeing digital advertising campaigns including SEM, Display, Social, and Programmatic. Additionally, you will be responsible for managing SEO campaigns, setting up conversion, pixel, and event tracking, and conducting research on market trends, audience preferences, and competitor analysis to enhance customer engagement and drive conversions. You will be required to analyze digital marketing analytics reports, extract valuable insights, and collaborate with the team to develop optimization plans. Keeping abreast of emerging digital tools, platforms, marketing trends, and technologies will be essential, as you will be expected to share insights with the rest of the team. This is a full-time position that requires a Bachelor's degree as the preferred educational qualification. The ideal candidate should have at least 1 year of experience in digital marketing and a total work experience of 1 year. The work location is in person with a day shift schedule.,
