Roles and Responsibilities Stay up-to-date with industry trends and best practices in digital marketing. Manage and optimize Google Ads, Facebook Ads, and other PPC campaigns for maximum ROI. Develop and execute digital marketing strategies to drive business growth. Analyze campaign performance using tools like AdSense, Google Analytics, and provide data-driven insights to improve results. Desired Candidate Profile 2-3 years of experience in digital marketing or a related field. Proficiency in Google Ads (AdWords), Facebook Ads Manager, Pay Per Click (PPC) advertising platforms. Strong understanding of search engine optimization (SEO) principles and social media marketing tactics.
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