Direct Marketing: Ø Responsible for Overall traditional marketing activities of the institute in consultation with Marketing Head. Ø Along with Marketing Head, will be responsible for marketing of PGDM/FPM/AI & DS and other training related courses. Ø Coordinate with Faculties and Managers for marketing programmed to develop collaterals/ material for MDP and training programs. Ø Will visit colleges, hospitals & other places as assigned for promotional activities. Ø Analyze market trends, customer preferences, and competition to guide traditional marketing campaigns Branding: Ø Diligently handle and invest the budget to maximize returns and create a BRAND value and tendency of proactive preparation of creative business and promotional activities for the brand value and business development. Ø Travel to various places / colleges/ Educational Fairs to promote the institute at ground level Ø Develop and implement traditional marketing strategies aimed at target markets. Ø Oversee the design, production, and distribution of print advertisements (brochures, flyers, posters etc). Ø As directed by the marketing head participate in EDU FAIR, Exhibitions, events etc. Ø Plan and implement marketing strategy, including advertising, PR and conduct the meetings of external agencies with HOD for final execution for the development of Institute. Ø Will be responsible for creating promotional content for the institute in coordination with the Marketing Head. Internal Marketing Relation: Ø Plan and manage internal communications and awareness of institutional direction, mission, aims and vision. Ø Analyze the response rates and effectiveness of direct mail campaigns to improve future efforts. Ø Build relationships with industry stakeholders to improve brand positioning Ø Coordination with govt. agencies, bilateral agencies, admission activities, press and marketing & promotional agencies etc. Ø Maintains quality services by establishing and enforcing standards of IIHMR. Ø Monitor and report on competitor activities in offline channels Ø Develop quarterly and annual Marketing Plan & budget and execution. Any Other work assigned by Reporting Head/Marketing Head Job Types: Full-time, Permanent Pay: ₹30,000.00 - ₹40,000.00 per month Benefits: Cell phone reimbursement Flexible schedule Health insurance Internet reimbursement Provident Fund Schedule: Day shift Monday to Friday Supplemental Pay: Performance bonus Yearly bonus Ability to commute/relocate: Electronic City, Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Preferred) Education: Master's (Required) Experience: total work: 1 year (Required) Willingness to travel: 50% (Preferred) Work Location: In person