Responsibilities · Assist in the formulation of strategies to build a lasting digital connection with consumers · Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.) · Launch optimized online adverts through Google AdWords, Facebook etc. to increase company and brand awareness · Be actively involved in SEO efforts (keyword, image optimization etc.) · Prepare online newsletters and promotional emails and organize their distribution through various channels · Provide creative ideas for content marketing and update website · Collaborate with designers to improve user experience · Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.) · Acquire insight in online marketing trends and keep strategies up-to-date · Maintain partnerships with media agencies and vendors Requirements and skills · Proven experience as Digital Marketing Executive or similar role · Excellent understanding of digital marketing concepts and best practices · Experience with B2C social media, Google AdWords and email campaigns and SEO/SEM · Working knowledge of ad serving tools (e.g., DART, Atlas) · Perfect knowledge of web analytics tools (e.g. Google Analytics, Net Insight, and Web Trends etc.) · Skills and experience in creative content writing · Analytical mind set and critical thinking · Excellent communication and interpersonal skills · BSc/BA in marketing or relevant field

Responsibilities Research and identify potential clients within the IT sector. Initiate contact with prospects through email, phone calls, and social media. Qualify leads based on predefined criteria. Maintain and update the customer relationship management (CRM) system with new leads. Collaborate with the sales and marketing teams to refine lead generation strategies. Set up meetings and appointments for the sales team. Track and report on lead generation activities and outcomes. Stay updated with industry trends and market conditions. Qualifications Bachelor’s degree in business, Information Technology, Marketing, or related field. Proven experience in lead generation or sales, preferably in the IT industry. Excellent communication and interpersonal skills. Strong analytical and research skills. Ability to work independently and as part of a team. Familiarity with CRM software and lead generation tools. Skills Lead generation software (e.g., ZoomInfo, LinkedIn Sales Navigator) CRM systems (e.g., Salesforce, HubSpot) Email marketing platforms (e.g., Mailchimp, Marketo) Communication skills Analytical skills Time management Social media engagement tools NOTE: Only Immediate joiners apply. Candidates from an IT Background only should apply.