Inkcast Innovations Pvt. Ltd.

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1 Job openings at Inkcast Innovations Pvt. Ltd.

Performance Marketing Executive

indore, madhya pradesh

2 - 6 years

INR Not disclosed

On-site

Full Time

As a Performance Marketing Executive at Inkcast Innovations in Indore, you will play a crucial role in leading ROI-driven campaigns on various platforms such as Google, Meta, and more. Your responsibilities will include managing paid media strategies, executing ad campaigns, optimizing performance based on data insights, and assisting startups in scaling their digital presence effectively. The ideal candidate for this position will be a creative and analytical thinker with the ability to conduct insightful market research to establish marketing strategies that effectively reach the target audience. You should be adept at evaluating the marketing process and continuously work towards critiquing and improving its outcomes. Your key skills should include expertise in paid media strategy on platforms like Google and Meta, proficiency in conversion tracking and analytics, experience in ad copy creation and A/B testing, and the ability to optimize campaigns and provide detailed reporting. Responsibilities: - Identify target audiences, objectives, and desired outcomes of marketing campaigns - Research and develop marketing strategies, evaluating their success - Develop compelling content for marketing campaigns - Stay updated on current marketing trends - Manage and allocate the budget effectively Qualifications: - Bachelor's degree in marketing or a related field - 2-3 years of relevant experience - Strong analytical, communication, time-management, and creativity skills - Ability to focus on customers/markets and take initiative - Experience with social media platforms Join us at Inkcast Innovations and be part of a dynamic team that empowers startups with smart, data-driven digital marketing strategies. If you are passionate about driving results through performance marketing and have the skills and experience required for this role, we look forward to receiving your application.,