Digital Content Strategist VMax Wellness

2.0 - 6.0 years

0 Lacs

coimbatore, tamil nadu

On-site

As a Content Strategist at VMax Wellness, you will play a crucial role in developing and implementing content strategies that drive user engagement and support business objectives in the health and wellness sector. Your responsibilities will include creating and managing an overall content strategy aligned with brand positioning and customer journey, conducting content audits and competitive research, and collaborating with various teams to deliver effective content strategies. You will be responsible for creating and maintaining a content calendar for various channels such as blogs, social media, email, website, video, and paid media. Additionally, you will write, review, and optimize both long-form and short-form content for SEO, clarity, tone, and brand consistency. Conducting keyword research, competitor benchmarking, and content structuring using SEO tools like Semrush, Ahrefs, and Google Search Console will also be part of your role. Analyzing content performance using tools like Google Analytics, GA4, and platform-specific insights will be essential to track the success of the content strategies you implement. You will define and maintain brand tone, messaging guidelines, and content quality standards while collaborating with subject matter experts and customer-facing teams to generate relevant and credible content. The ideal candidate for this role should be creative, analytical, and strategic, with a strong understanding of blending brand storytelling, SEO best practices, and marketing goals to create engaging content that drives conversions. You should have at least 2+ years of overall experience, including 1+ year in social media management, 1+ year in SEO, and 1+ year working with AI tools. A bachelor's or master's degree in marketing, communications, journalism, or a related field is required, along with 2+ years of experience in content strategizing. Collaboration, SEO, influencer collaboration, content auditing, AI writing, Google Analytics, research, social media management, content creation, data analysis, SEO optimization, content optimization techniques, and content strategy are some of the key skills and requirements for this role. By leveraging your expertise in these areas, you will contribute to VMax Wellness's mission of positively impacting lives through empowering individuals to live healthier lifestyles.,

Posted 6 days ago

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