Infigo Eyecare Hospitals

DEPARTMENT: Marketing REPORTING TO: Marketing Manager QUALIFICATION (As required for the post) ACADEMIC PROFESSIONAL Graduation / BBA - Marketing MBA in Marketing JOB DRESCRIPTION & RESPONSIBILITIES 1. Develop a unit level Marketing plan. 2. GP Referral : a. Meeting face to face with GPs, organise GP meet b. Engage them on the concept of day care c. Explore innovative association means with GPs. d. Organize initiatives like Camps, seminars , talks, conferences and other events to increase product promotion. 3. Corporate Tie Ups : a. Identify potential Corporate houses b. Make proposal, demonstrations and presentations to Corporate. c. Arrange for Senior level interaction with Corporate d. Signing of Agreement/ Contract e. Ensure high quality services to corporate clients. f. Arrange for Doctors eyecare talk for corporates. 4. Coordination with Branding Agency : a. Provide them necessary support in terms of information to help them create Patient education programmes. b. Creation of Promotional Packages c. Mass media Advertisement d. Plan and supervise the content of the brochures. e. Drawing innovative Health Check-up plans/ packages to attract patients and corporate. 5. Others : a. Tracking and analyzing information on competitors activities, recommend suggestion to team. b. Plan and regulate Marketing department budget c. Ensure that a process is in place for monitoring the productivity analysis of visiting Consultant and referring Physician. d. Visiting Opticians for surgical Patients. e. Maintaining good relationship with the social groups, religious organizations and political groups. f. Identify potential hospitals for tie ups for satellite OPD. g. Keep updated information of doctors , pharmacy and other groups. h. Look for cross promotion activities with big brands. i. Responsible for ATL activities on front of budget and planning. j. Responsible for process leading to a high degree of clinician Engagement. k. Facilitate regular feedback to physicians and other healthcare practitioners on performance and patient care practices. l. Effective implementation of marketing strategies. Daily Feedback. ADDITIONAL RESPONSIBILITIES: Any other duties assigned by the management from time to time Location : Palghar, Virar, Bhayander, Boisar & Badlapur