Mandatory Criteria (Can't be neglected during screening) : Preference is for local candidates in Delhi/NCR, from FMCG (food), experience in Private / White Labelling, working on sales target of minimum 5cr monthly. Need MALE candidate ONLY. Well connected with FMCG buyers. ( FMCG Exports experience required ) Business Development in Exports from India to other countries, to expand the network of distributors and stockists, primarily South-Asia and Europe. Strong knowledge of EXIM laws and regulations. Currently managing a toppling not less than 5 M$ Min 7 years of experience in B2B business and sales orders cycle Min 5 years of experience in sales forecast accuracy primary and secondary sales Min 5 years of experience managing market spendings ( trade activations ) and ROI Traveling to export markets upon requirement Min 5 years of experience in managing distributors across Asia or/and Africa Solid knowledge of market expansions, NPDs ( new products developments ), new product launch , JBP ( joint business planning ) , distribution management/KPIs, channel management Well experienced in developing and implementing export sales strategies Well experienced in budgeting, financials and value chain models Experience in dealing with GM and director levels Description Experience: Min 5 to 7 years’ private label in food manufacturing industries Well connected with FMCG buyers Currently managing a toppling not less than 5 M$ Min 7 years of experience in B2B business and sales orders cycle Min 5 years of experience in sales forecast accuracy primary and secondary sales Min 5 years of experience managing market spendings ( trade activations ) and ROI Traveling to export markets upon requirement Min 5 years of experience in managing distributors across Asia or/and Africa Solid knowledge of market expansions, NPDs ( new products developments ), new product launch , JBP ( joint business planning ) , distribution management/KPIs, channel management Well experienced in developing and implementing export sales strategies Well experienced in budgeting, financials and value chain models Background in working with multi nationalities and culture Proficient in MS and reporting system Experience in dealing with GM and director levels Skills & competencies: Organized Results oriented and meeting deadlines Cross functional team work Strong financial planning and analytical skills Problem/issues solver Initiative thinking Working under pressure Communication & influencing skills Advanced level in MS Turning challenges into opportunities Pricing models and strategies Market demand understanding P&L understanding Consumer and in store shoppers insights/trending analysis Job Type: Full-time Pay: From ₹2,700,000.00 per year Work Location: In person
Mandatory Criteria (Can't be neglected during screening) : ● Candidate must have atleast 4 years of experience in core Performance Marketing. ● Candidates from D2C, e-commerce or FMCG industry are only applicable. ● Candidate should have handled large-scale paid media campaigns across Meta and Google Ads ( experience with additional platforms is a plus). ● Candidate should have managed Marketing budgets effectively while monitoring key KPIs (CAC, ROAS, CTR, CR) and reporting performance metrics regularly ● Candidate should have handled the budget of campaigns in Crores. ● Candidate should have expertise in using tools such as GA4, Meta Ads Manager, and attribution platforms etc. ● Looking for Immediate Joiners to 30 days of Notice period candidates. Description About Perfora:- Perfora was co-founded by Jatan Bawa and Tushar Khurana , who together bring over 10 years of experience across consumer internet and consumer brands. The founders first connected during the Jagriti Yatra train journey in 2016 and have been building together since then. Backed by marquee institutional investors such as RPSG Capital Ventures, Sauce.VC, Lotus Herbals Family Office, Shiprocket Ventures , and renowned entrepreneurs, Perfora is on a mission to create conscious consumer products that add real value to everyday lives while being mindful of the environment. Learn more about us: www.perforacare.com About the Role:- We are looking for a highly driven and analytical Performance Marketing Lead to own and scale our paid marketing efforts across Meta, Google, and other performance channels. This role requires a strategic thinker with a strong bias for execution, who can deliver measurable results, optimize campaigns for ROI, and drive sustainable growth for the brand. Key Responsibilities:- Lead the planning, execution, and optimization of paid campaigns across Meta, Google, and other relevant channels . Manage marketing budgets effectively while monitoring key KPIs (CAC, ROAS, CTR, CR) and reporting performance metrics regularly. Continuously test and refine ad creatives, audiences, ad placements, and bidding strategies to maximize impact. Analyze campaign performance using tools such as GA4, Meta Ads Manager, and attribution platforms . Partner with creative and content teams to develop high-performing ad assets. Collaborate cross-functionally with retention, product, and design teams to optimize the full-funnel experience, including landing pages. What We’re Looking For :- 4–6 years of experience in performance marketing, ideally in a high-growth D2C, e-commerce, or startup environment. Proven expertise in managing large-scale paid media campaigns across Meta and Google Ads ( experience with additional platforms is a plus). Strong analytical mindset with deep knowledge of attribution models, customer acquisition, and conversion funnels. A creative and collaborative approach to working with design and content teams. Job Type: Full-time Pay: From ₹1,200,000.00 per year Work Location: In person