INAPP Australia

Job Title: Digital Marketing Specialist Company: INAPP Australia Location: Remote Job Type: Full Time Experience Level: 1-3 Years Salary Range: INR 12,000 - 15,000 per month Company Description Workout Wire is a cutting-edge fitness mobile app designed to help users achieve their health and fitness goals with ease and precision. The app offers personalized workout plans tailored to individual fitness levels, preferences, and objectives, whether it's weight loss, muscle gain, or overall wellness. With a user-friendly interface, Workout Wire provides access to a vast library of exercises, complete with video tutorials and step-by-step instructions to ensure proper form and technique. The app aims to create a seamless and effective fitness experience for its users. Role Description This is a full-time remote role for a Digital Marketing Specialist. The Digital Marketing Specialist will be responsible for developing and implementing marketing strategies, managing social media channels, analyzing web performance metrics, and conducting online marketing campaigns. Additionally, the role involves creating engaging content and ensuring effective communication with the target audience. Qualifications Social Media Marketing and Communication skills Digital Marketing and Online Marketing skills Experience with Web Analytics Strong written and verbal communication skills Ability to work independently and remotely Experience in the fitness industry is a plus Bachelor's degree in Marketing, Communications, or related field What You’ll Do: · Plan & execute performance marketing campaigns (Google Ads, Meta, TikTok, Apple Search Ads, Programmatic) to drive app installs & SaaS signups . · Optimize ASO (App Store Optimization) for better organic visibility & conversion rates. · Manage paid user acquisition (UA) with a focus on ROAS, CPI, and retention metrics . · Run A/B tests (landing pages, ad creatives, CTAs) to improve CVR & reduce CAC. · Develop email/SMS automation (lifecycle marketing) to boost engagement & reduce churn. · Analyze data (Google Analytics 4, Firebase, MMPs like AppsFlyer/Branch) to refine strategies. Bonus Points For: · Experience with programmatic ads, influencer marketing, or affiliate networks . · Knowledge of AI-driven marketing tools for personalization & predictive analytics. · Certifications (Google Ads, Meta Blueprint, Apple Search Ads). Why Join Us? · Work on a high-growth app/SaaS product with a global audience. · Competitive salary + performance bonuses (scaled to KPIs). · Flexible remote culture & cutting-edge martech stack. · Opportunity to own growth strategies & make a real impact.