Hunky Dory Art Pvt Ltd

Job Description** A2Z App LLC is looking for a Social Media Marketing Specialist who can strengthen our online presence and drive sales across all our brands, including Printafill, Printadors, Technologies2Go, A2Z CRM, and other products under the A2Z App umbrella. This position is ideal for someone who understands how to turn content into revenue and can work across multiple platforms with consistency and creativity. ⸻ About the Role The Social Media Marketing Specialist will be responsible for planning, creating, and executing social media strategies that generate leads, bring in new customers, and grow brand awareness. This role requires someone who understands content performance, audience behavior, and current trends. The goal is simple: increase engagement, build trust, and convert followers into paying clients. ⸻ Responsibilities Content Strategy and Creation Develop and maintain a monthly content calendar for all A2Z App brands. Create high quality posts, reels, stories, and short videos tailored to each product. Write clear, simple captions that highlight value and drive action. Design creatives using Canva, Adobe, Figma, or similar tools. Collaborate with design team when needed for advanced graphics. Social Media Management Manage all major platforms: Instagram, Facebook, LinkedIn, TikTok, X, and YouTube. Maintain a consistent brand voice and visual identity across all channels. Respond to comments, direct messages, and inquiries in a timely manner. Monitor competitor activity and industry trends. Sales and Lead Generation Create social campaigns that highlight subscription plans, promotions, and new product releases. Build traffic to landing pages, websites, and sales funnels. Develop strategies that increase conversions and subscriptions for Printafill and Printadors. Work with the founder to promote affiliate programs, webinars, workshops, and events. Advertising and Performance Optimization Manage paid ads across Meta, Google, and LinkedIn (preferred but not required). Track KPIs, analyze metrics, and recommend improvements. Test different styles of content, audiences, and posting times. Provide weekly and monthly performance reports. Brand Building Maintain a strong, positive presence for all A2Z App brands. Collaborate on campaigns for conferences, product launches, and company announcements. Help build community through engagement, partnerships, and influencer outreach when needed. ⸻ Required Skills and Qualifications Experience managing social media for a business or brand. Strong understanding of content creation, short form video, and analytics. Ability to write clean, simple, and engaging copy. Familiarity with tools such as Canva, CapCut, Adobe, or similar. Ability to increase sales through content and campaigns. Good judgment, creativity, and consistency. Basic knowledge of SEO, ads management, or funnels is a plus. ⸻ Key Performance Indicators (KPIs) The person in this role will be measured by: Growth in followers across platforms Increase in engagement rates Number of qualified leads generated Increase in subscriptions for Printafill and Printadors Growth in website traffic from social media Performance of paid and organic campaigns Consistency in posting and brand presence ⸻ Work Structure Remote work with flexible hours Part time or full time depending on the candidate Weekly progress check-ins Monthly performance review based on KPIs Job Type: Full-time Pay: ₹11,439.76 - ₹30,000.00 per month Benefits: Work from home Work Location: Remote