Designation: Content Writer Experience: 15 Years How CanYou Help As Houzeo grows, we're looking for talented content writers to join our team. If you're passionate about unraveling the intricacies of the U.S. real estate landscape and have a knack for crafting clear and engaging content, this role is for you. Our ideal candidate is not just a writer but an aspiring expert in real estate transactions. About the Role As a Content Writer at Houzeo, you will be responsible for publishing informative blogs on Houzeos website that will help us grow our traffic and leads. It involves researching a topic to gain new insights that provide readers with useful advice and information. If your content passes the Google Test If you were Google, would you rank your post #1?with flying colors, youre the one were looking for. Roles and Responsibilities Conductthorough research on US real estate trends, market dynamics, and industry-related topics. Usetools like SEMRush, Google Trends, and Google Search Console to identify relevant keywords and queries and optimize content for search engines. Write, edit, and proofread long-form content considering SEO best practices. Regularly update the company's website with fresh, engaging, and SEO-optimized content. Evaluate analytics data on Google Analytics 4 and Google Search Console to adjust content strategies and improve blog performance. Stayupdated on the latest US housing market trends via reports from Redfin, Realtor.com, Zillow, etc. Collaborate with other content writers, editors, and designers to improve the overall quality of content. Required Skills Abachelors degree in English, Marketing, Journalism, or a related field. Minimum1-year experience in content writing. A portfolio of your published work would give you an added advantage. Proficiency in US English with exceptional writing and editing skills. Experience using SEO tools and analytics platforms for content optimization is preferred but not required. Strong organizational skills and the ability to meet deadlines.
About the Company: Houzeo is an online platform that empowers homeowners to sell their properties without the need for traditional intermediaries. Through this platform, users can create property listings, upload them to various portals, connect with local real estate professionals, access property valuation tools, compare property values, obtain market analysis reports, complete federal/state disclosures electronically, and engage with attorneys/escrow companies. The company generates revenue through the provision of various monthly packages. Headquartered in Manhattan, New York, with additional offices in Charlotte, North Carolina (US) and Mumbai, India, Houzeo was founded by a finance, real estate, and technology veteran with an ivy-league MBA. The company was featured at the TechCrunch Disrupt Startup Battlefield in New York City. Position Overview: Houzeo is seeking an SEO and Outreach Executive who is passionate about digital marketing. The ideal candidate will be responsible for developing, implementing, tracking, and optimizing SEO campaigns across all digital channels. Key Responsibilities: - Utilize analytical thinking to drive marketing strategies - Obtain and analyze marketing data to make informed decisions - Identify digital marketing trends and advancements - Hands-on experience with Google Analytics (GA) and Google Search Console (GSC) - Optimize Conversion Rate Optimization (CRO) strategies - Conduct thorough competitor analysis to gain insights - Identify content strategy gaps and recommend new clusters/blogs - Investigate fluctuations in website traffic and keyword positions - Gather, analyze, and report customer, marketing, and web behavior data - Develop actionable insights and recommendations based on analyses - Create dashboards, data visualizations, and performance reports - Monitor digital media and marketing trends - Calculate customer lifetime value, cost per acquisition, and other key metrics Skills & Qualifications: - Minimum of 1 year of hands-on experience in SEO analysis - Proficiency in English, both written and verbal - Strong attention to detail and analytical skills - Excellent problem-solving abilities - Effective communication and presentation skills - Exceptional time management and organizational skills - Self-motivated with the ability to deliver results independently - Proficient in Google Analytics, Google Search Console, and Google Trends - Data-driven mindset with knowledge of online marketing best practices This is a full-time, permanent position based in Mumbai (Thane). Interested candidates should be prepared to share their total experience in SEO analysis, current CTC, expected CTC, notice period, and willingness to work on-site in Mumbai (Thane). Experience Required: SEO: 1 year (Required) Work Location: In person Website: [Houzeo Website](https://www.houzeo.com),