Key Responsibilities Assist in planning and executing digital marketing campaigns across platforms like Google Ads, Facebook, Instagram, LinkedIn, etc., with a focus on performance and ROI. Manage day-to-day activities on social media platforms, including content scheduling, posting, engaging with the audience, and tracking follower growth and engagement. Support SEO efforts by optimizing website content (on-page and off-page) and monitoring site performance using tools such as Google Analytics and Search Console. Collaborate with the design and content teams to create blogs, newsletters, promotional content, and email campaigns that reflect the brand voice. Help design and send email campaigns, monitor metrics like open and click-through rates, and support conversion efforts. Track digital campaign performance and assist in compiling reports with actionable insights and recommendations for improvements. Conduct market research and stay up to date with current trends, competitor strategies, and digital innovations to support growth initiatives. Coordinate with internal teams—sales, product, and creatives—to align marketing activities with business goals. Support paid advertising initiatives by helping monitor budgets, targeting, and overall ad performance across digital platforms. Assist in lead and CRM management by updating customer data, tracking campaign responses, and supporting lead-nurturing strategies. About Company: The year 2019 was the startup year for Hoog Software Private Limited. The main purpose of starting the company was to build a transparent & cost-effective environment for users. We are in services like accounting, taxation, and other financial services with add-ons like web designing services, marketing, software development, advertisement services, etc. We have experience of more than a decade of providing services offline & online as well to our thousands of customers. On their demand and the need of the hour, we decided to expand our services through e-commerce. Hoog Software Private Limited (Hoogmatic) is present in more than 25 states of India. Show more Show less