Role Overview We are looking for a proactive and digitally driven Marketing Executive to support our growth and performance marketing efforts for Forall . A new brand built on the principles of sustainability and innovation. This is an exciting opportunity to take on a key role in shaping the growth of a purpose-led company right from its early stages. If you're excited to be part of a founding team, and build a category-defining brand, this is your chance. Key Responsibilities: E-commerce Operations Manage product listings, pricing, and inventory on the D2C website and marketplaces . Coordinate with cross-functional team to ensure smooth order flow and customer experience. Monitor site analytics and suggest improvements for conversions and retention. Track and report key e-commerce KPIs including traffic, AOV, conversion rate, and cart abandonment. Coordinate product launches and marketing campaigns across digital platforms. Search Engine Optimization (SEO) Conduct keyword research and optimize website content accordingly. Collaborate on content marketing strategies including blogs and landing pages. Implement technical and on-page SEO improvements in coordination with developers or consultants. Track search rankings, organic traffic, and performance analytics. Digital Marketing & Ads Run paid campaigns on Meta (Facebook, Instagram) Google and Youtube Ads. Track performance metrics like CTR, ROAS, CAC, and optimize accordingly. Collaborate with the design/content team for creative needs across campaigns. Email & CRM Marketing Execute email campaigns and flows using platforms like Klaviyo, Mailchimp (or similar). Support automation for lead nurturing, abandoned cart, and post-purchase sequences. Analytics & Reporting Generate weekly/monthly performance reports from Google Analytics, Shopify, Meta. Present insights to the founding team for data-driven decision-making. Desired Candidate Profile: 13 years of experience in digital marketing or e-commerce (preferably in a D2C brand or agency). Familiarity with ad tools (Meta Ads, Google Ads), email tools (Klaviyo/Mailchimp), and web analytics (GA4, Shopify). Strong written and verbal communication. Creative thinker with attention to detail and a results-first approach. Passionate about building brands, especially in sustainability or personal care. Why Join Us? Work directly with the founding team and gain first-hand experience in building a high-growth brand. Make a meaningful impact in a mission-led company. Opportunity to learn and grow across multiple areas of marketing. Collaborative, creative, and fast-moving work culture. How to Apply: Please send your resume and a brief cover letter explaining you're interest about this role to [connect.hitayya@gmail.com]

Key Skills Required: Administrative & Documentation Skills Proficient in managing records, files, and compliance documents. Knowledge of digital documentation and basic Excel/Google Sheets. Ability to handle confidential information with integrity. Inventory & Stationery Management Track usage and replenish office/stationery supplies. Coordinate with vendors for quotes, procurement, and deliveries. Maintain basic stock records and alert for low inventory. Coordination with Production/Factory Willingness to travel between office and production site. Ability to communicate clearly with factory staff and relay instructions. Maintain logs for production material dispatch or inventory flow, if needed. Communication & Coordination Strong verbal and written communication in English and local language. Can coordinate between office staff, founders, vendors, and factory team. Professionally handle calls, visitors, and follow-ups. Problem-Solving & Initiative Ability to troubleshoot everyday admin or supply issues without constant supervision. Take initiative to improve office systems or reduce delays. Basic Tech Proficiency Google Workspace (Docs, Sheets, Drive) Microsoft Office (Word, Excel) WhatsApp and Email follow-ups Bonus: familiarity with billing or inventory software Time & Task Management Ability to prioritize multiple tasks across office and field work. Maintain calendars, files, delivery notes, and visit schedules efficiently. Mobility & Reliability Willingness to travel to factory or vendor locations as required. Basic understanding of logistics and on-ground coordination.