HIRENGINE

Job Title: Digital Marketing Specialist. Experience level: 5+ years Key Responsibilities: Develop and execute digital marketing campaigns across channels such as Google Ads, social media, email, and SEO/SEM. Manage and maintain the company’s social media presence (LinkedIn, Instagram, Facebook, X/Twitter, etc.) Monitor and analyze campaign performance using Google Analytics, Meta Business Suite, and other tools. Execute and optimize paid advertising campaigns (PPC, display ads, remarketing). Conduct A/B testing to optimize user experiences and conversions. Requirements: Bachelor’s degree in Marketing, Communications, Business, or a related field. Strong understanding of current digital marketing concepts, strategies, and best practices. Proficient in Google Ads, Facebook Ads Manager, SEO tools (Ahrefs, SEMrush), and analytics tools. Experience with content management systems (WordPress, HubSpot, etc.) is a plus. Preferred Qualifications: Social Media Marketing Certification. Experience with marketing automation tools Graphic design or basic video editing skills are a bonus. Familiarity with CRM tools and B2B marketing strategies. Job Type: Full-time Pay: ₹20,000.00 - ₹30,000.00 per month Location: Kozhikode, Kerala (Required) Work Location: In person