About the Company Hellotrade (a fully owned subsidiary of IndiaMART) is focused on creating a transformative financial services platform for MSMEs. Hellotrade's vision is to simplify finance for MSMEs by developing of core lending, insurance, and wealth modules, ensuring a seamless user experience from concept to scale. Key Responsibilities: 1. Responsible for growing key business numbers by running marketing campaigns, improving funnels, studying where users drop off, and increasing acquisition, engagement, retention, and customer lifetime value. 2. Work closely with teams like Data Science, Marketing, and Product to plan and execute ideas that improve every stage of the user journey. 3. Lead the go-to-market (GTM) plan for new product launches, and partner with business and product teams to create strong value propositions and ensure successful rollouts. 4. Build and maintain funnel/campaign reports, and communicate insights to the senior stakeholders. 5. Create and run growth programs to increase product adoption, cross-sell, upsell, and improve customer engagement and long-term value. 6. Run A/B tests and other experiments to find what works and continuously improve marketing and business strategies. 7. Study customer behaviour and use insights to refine and strengthen all growth efforts. Experience and qualification: 3-4 years of experience in driving growth for tech startups or established brands, with a proven track record in growing digital products and services in the digital financial services landscape . Comfortable with ambiguity and able to lead through change in a fast-paced, startup-like environment. Experience in driving growth in high-performance environments. MBA preferred. Skills: Expertise in using marketing tools, analytics platforms, and growth frameworks to drive business performance. Strong analytical skills, with the ability to leverage data to make informed decisions. Deep understanding of growth metrics, including funnels, conversion rates, and engagement. Excellent communication and interpersonal skills with a collaborative mindset. Proven ability to work with cross-functional teams to drive growth.
Job description We’re Hiring | Product Manager – Lending Marketplace 📍 Location: Noida 🏢 Company: Hello Trade - An IndiaMART IndiaMART, India’s largest online B2B marketplace, is building the next generation of embedded credit and financial services for millions of SMEs. We’re looking for a product leader to own and scale our Lending Marketplace—from core lending systems to future-ready insurance and wealth platforms. 🔍 Role Overview As Head of Product – Lending Marketplace, you will lead end-to-end product strategy and execution for credit delivery. This is a foundational leadership role at the intersection of technology, data, credit, operations, and compliance. 🚀 What You’ll Do Core Lending Stack Build and scale borrower & partner journeys: onboarding, KYC, offers, disbursal, servicing, repayment & delinquency Own architecture for LOS, LMS, rule engines, and internal ops tools Integrate with bureaus, NBFCs/Banks, GST, AAs, PAN, CKYC, DigiLocker, BBPS, etc. Free Credit Score (Immediate Priority) Launch and scale a free credit score & report product Design credit education journeys and upsell funnels into lending & financial wellness Insurance & Wealth (Platform Build) Architect embedded insurance and simplified wealth products Partner via APIs and ensure IRDAI/SEBI compliance by design Decisioning, Risk & Lifecycle Own rules engines, scorecards, fraud layers, and lifecycle triggers Build scalable reminders, collections, and upsell flows Internal Systems, Data & Governance Build CRMs, dashboards, monitoring, reconciliation & RBI-ready reporting Define data schemas with engineering & analytics Leadership & Execution Work closely with Engineering, Analytics, Legal, Compliance, Marketing & Business Own specs, releases, KPIs, and platform performance 🎯 What We’re Looking For 5–10 years in lending product roles (Fintech / NBFC / Bank) Proven experience building lending tech stacks at scale Strong understanding of APIs, backend systems, decisioning & regulations Ability to scale from MVP to multi-vertical platforms Excellent documentation, execution, and people leadership skills If you’re excited to build large-scale credit products for India’s SME ecosystem, we’d love to hear from you.