HedgeHomes

We are seeking an experienced and result-oriented Performance Marketing Head to lead our paid marketing strategy and execution. The candidate will be responsible for driving digital campaigns across multiple platforms, optimizing ROI, and generating high-quality leads for residential and commercial real estate projects. This is a leadership role requiring strong analytical skills, strategic thinking, and proven expertise in scaling digital performance marketing. Location : Noida (On-site) Responsibilities: Develop and implement a comprehensive performance marketing strategy aligned with business objectives. Plan, execute, and optimize campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, LinkedIn, and other digital platforms. Manage and scale digital ad spends while maintaining efficiency on CPL (Cost per Lead) and CAC (Customer Acquisition Cost). Conduct A/B testing, creative optimization, keyword research, and audience segmentation for maximum impact. Monitor, analyze, and report campaign performance metrics including CTR, CAC, ROAS, and attribution. Collaborate with the sales team to ensure lead quality and conversion effectiveness. Work with content, creative, and product teams to optimize landing pages and customer funnels. Stay updated on industry trends and explore new digital channels for lead generation. Build and mentor a high-performing marketing team. Requirements: 7–10 years of proven experience in performance marketing, with at least 3 years in a leadership role. Demonstrated success in running ROI-driven digital campaigns, preferably in real estate or high-ticket B2C industries . Strong expertise in Google Ads, Facebook Ads Manager, YouTube Ads, LinkedIn Ads, and analytics tools (GA4, Data Studio, etc.). Hands-on experience with CRM and marketing automation platforms (LeadSquared, Salesforce, HubSpot, etc.). Strong analytical and quantitative skills with proficiency in Excel and reporting dashboards. Experience managing large budgets and scaling campaigns with consistent ROI. Excellent leadership, communication, and collaboration skills. What We Offer: Competitive salary with performance-based incentives. Strategic leadership role with direct impact on company growth. A fast-paced, entrepreneurial work environment with strong growth opportunities.