1.0 - 6.0 years

7 - 15 Lacs

Gurugram

Work from Office

About the Role: We're looking for a dynamic Brand Manager to lead and scale our MB Fit Foods vertical at MuscleBlaze. This role calls for a passionate individual with a strong background in FMCG/health food products , particularly in categories like oats, muesli, peanut butter, protein bars, beverages, and functional snacks . Youll own end-to-end brand building—from strategy to execution—with a sharp focus on growth, innovation, and performance. Key Responsibilities: Own the brand strategy and roadmap for MB Fit Foods across categories like protein beverages, bars, healthy snacks, oats, muesli , etc. Lead NPD (New Product Development) based on consumer insights, market trends, and category gaps. Drive brand positioning, product launches, and go-to-market strategies across all channels. Lead ATL & BTL marketing initiatives , including influencer campaigns, print, digital ads, and on-ground activations. Collaborate with design, content, performance marketing, and analytics teams to build compelling 360 campaigns. Monitor and analyze category performance on eCommerce, quick commerce, and retail platforms , and take actions for consistent revenue growth. Build scalable D2C-first launches and work closely with growth, supply chain, and category teams to ensure smooth rollouts. Manage media assets like ads, videos, product shoots, and creatives that bring the brand to life. Track ROI of brand investments and optimize budgets across channels. What We’re Looking For: 1–6 years of experience in FMCG/Foods/Health Foods in roles like Brand Manager, Product Manager, or Category Manager . Prior experience managing foods/F&B products like snack bars, peanut butter, muesli, oats, functional beverages is a must. Strong analytical skills to interpret campaign and sales data to fuel decisions. Hands-on experience in both offline & digital marketing (ATL, BTL, performance) . Deep understanding of consumer behavior, food trends , and wellness space. Exposure to eCommerce & quick commerce platforms (Amazon, Blinkit, Zepto, Swiggy Instamart, etc.) A self-starter who thrives in a fast-paced, high-ownership environment. Why Join Us? At MuscleBlaze, we’re not just building fitness products—we’re building India’s most trusted active nutrition brand . Join us if you want to build a high-impact brand in the clean, functional foods space , backed by data, science, and a team that lives and breathes fitness.

Posted 20 hours ago

Apply

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.