Proven knowledge of mobile platforms and technologies. Write game descriptions and titles using researched keywords to maximize discoverability. Develop standardized data sets, metrics, and reports to monitor GunjanApps KPIs. In charge of release/submission process, managing localization admin process, assisting with creating and delivering post-release and monthly reports and updates. Opportunity to advise on cutting edge tests and experiments for our portfolio of games liaising with internal teams and acquire expert ASO knowledge and implement findings. Responsible for identifying new ASO opportunities on both Google Play and App Store and suggesting recommendations to grow organic install footprint. Ensure all games appear at the top of search results. Carry out research projects aiming at monitoring and reporting mobile market trends and opportunities to grow organic install volume. Perform ad hoc analysis to understand changes in key metrics. Work with creative and development teams to maintain, test, and improve our app listing details across the Apple and Google Play App Store. Run channel execution and optimization regularly, including tracking install patterns, leading research projects, and leveraging findings to optimize our app listings. Lead A/B test efforts utilizing the built-in app store tooling and coordinate creation of required test assets. Communicate program performance and increase buy-in for organic app acquisition vision. Stay ahead of advances in ASO and act as a subject matter expert. Bachelor s Degree in a related field Experience Requirements: 3+ years of proven ASO experience, executing an enterprise-level ASO Program, or 1+ years of ASO with a deep background in SEO. Technical mastery of app store search and ranking factors. Strong communication skills (written and verbal). An up-to-date, working knowledge of current, past, and projected trends in the ASO industry. Experience with keyword research for app stores. Experience analyzing analytics data and providing recommendations for ASO, paid app campaigns, and the broader business. Experience with ASO tools such as Google Play Console, Apple App Store Connect, and Sensor Tower, App Annie. Thorough working knowledge of app listing guidelines, requirements, and restrictions for Apple and Google Play App Store. Exposure to standard app development and release processes. Additional Requirements: Relevant experience will be an added advantage
Conduct comprehensive testing of game features, mechanics, and functionalities to identify bugs, glitches, and performance issues. Create and execute test cases and scenarios to assess the overall user experience and gameplay mechanics. Collaborate closely with the development team to report and track issues using appropriate bug tracking tools. Perform regular system administration tasks including software installations, updates, backps, and troubleshooting. Manage user accounts, permissions, and access controls across various platforms and systems. Document testing procedures, system configurations, and troubleshooting steps for future reference. Experience Requirements: Experience or Freshers both welcome Excellent problem-solving skills and attention to detail with the ability to prioritize tasks effectively. Strong communication and interpersonal skills, with the ability to collaborate effectively within a team environment. Passion for gaming and a genuine interest in early childhood education and development.