Growth Marketing Lead (Founding Team)

About Fuzen:

Fuzen is on a mission to democratize custom software for Small and Medium-sized Businesses (SMEs). We've built a mature tech platform with AI agents that allow businesses to get customized, ready-to-use application templates (like CRMs, Project Management, and HRMS) at a low one-time cost and a simple annual hosting fee.

product-led growth (PLG) model

engine of our new growth model.

What You Will Own (The Role):

As our first Growth Marketing hire, you will have complete ownership of the entire marketing funnel, from first touch to paid conversion.

• Own the Funnel:

  Design, build, measure, and optimize our entire PLG funnel. You will be obsessed with our conversion rates at every stage.

• Launch & Scale Paid Acquisition:

  You will be given a budget and the keys to build our demand-gen engine. This includes hands-on management of Google Ads (SEM), Capterra/G2, and relevant paid social channels (like LinkedIn) targeting SMEs.

• Lead Experimentation:

  You will be our A/B testing champion. You'll constantly run experiments on landing pages, product messaging, pricing displays, and calls-to-action (CTAs) to find what converts.

• Be the Voice of Data:

  You will live inside our analytics (Google Analytics, Hotjar, etc.). You'll be responsible for reporting on what is happening, digging in to find out why, and proposing actions to improve.

• Master SEO & Content Strategy:

  You'll work directly with our content team to pivot our strategy. You will guide them to move beyond how-to articles to high-intent, bottom-of-funnel (BOFU) content like best CRM for small agencies or project management template comparison.

• Optimize the User Journey:

  You'll analyze the user path from ad/blog click -> template page -> purchase -> (AI) customization. You'll identify friction points and work with the product/founder to remove them.

This Role is for You If:

• You have

  2-3+ years of hands-on experience

  in a growth marketing or demand generation role, ideally in a B2B SaaS or PLG company.
• You are

  an expert in at least one paid channel

  (e.g., Google Ads) and T-shaped enough to manage the others.
• You are

  highly analytical and data-driven.

  You speak in terms of CVR, CAC, LTV, and ROAS.
• You are a

  builder at heart.

  The idea of creating a growth machine from scratch excites you more than running an existing one.
• You are an

  entrepreneur.

  You understand the skin in the game mindset and are motivated by mission, ownership, and equity over a cushy corporate salary.
• You are comfortable in a fast-paced environment, making decisions with 80% of the data and learning quickly.

Why Join Fuzen

• Founding Team Impact:

  This is not just another marketing job. You are a core part of the business, building the growth engine from zero to one. Your decisions will directly shape the future of the company.

• Massive Ownership:

  You won't be a cog in a machine. You will own the entire GTM funnel and its outcomes.

• Significant Equity:

  We are offering a

  substantial ESOP package (0.5% - 4.0%)

  because we want you to be an owner and win as the company wins.

• The Mission:

  You'll be part of an exciting pivot to a scalable, product-led business that is helping thousands of SMEs access technology they previously couldn't afford.