Graphic Designer & Digital Content Creator (Hybrid)

Job Description

About Ayurvedagram: Ayurvedagram is a renowned authentic Ayurvedic healing center dedicated to providing traditional Ayurvedic treatments and wellness experiences. We are passionate about promoting holistic health and well-being through the ancient wisdom of Ayurveda. We are looking for a talented and enthusiastic Graphic Designer & Digital Content Creator to amplify our online presence, share our success stories, and connect with a wider audience. Job Summary: We are seeking a creative and dynamic Graphic Designer & Digital Content Creator with a strong passion for visual storytelling and digital marketing. This role is crucial for enhancing Ayurvedagram's brand visibility across digital platforms, particularly social media. The ideal candidate will be responsible for conceptualizing, designing, and producing engaging visual content, including graphics, short-form videos, and editing customer testimonials, all while maintaining our brand's authentic Ayurvedic essence. This is a hybrid role, offering flexibility for remote work while requiring regular commutes to our Bengaluru location for essential on-site collaboration, content shoots, and team meetings. Key Responsibilities: Social Media Content Creation: Design visually appealing and engaging graphics for various social media platforms (Instagram, Facebook, LinkedIn, YouTube, etc.), including posts, stories, reels, carousels, and ad creatives. Develop creative concepts and campaigns that resonate with our target audience, promoting Ayurvedic principles, treatments, and wellness offerings. Ensure all social media content is optimized for respective platforms and aligns with current trends and best practices. Video Editing & Production: Edit compelling customer testimonial videos, transforming raw footage into polished, engaging narratives that highlight positive experiences at Ayurvedagram. Create short-form video content (Reels, Shorts, etc.) for social media, showcasing our facilities, treatments, and the overall wellness journey. Incorporate motion graphics, text overlays, background music, and sound effects to enhance video quality and impact. Assist with on-site video shoots when required, ensuring proper lighting, audio, and framing. Content Management & Branding: Maintain and evolve Ayurvedagram's visual brand identity across all digital assets, ensuring consistency in color, typography, imagery, and overall aesthetic. Collaborate with the marketing and content teams to plan, develop, and execute a comprehensive content calendar. Organize and manage digital assets (photos, videos, design files) efficiently. Visibility Enhancement: Contribute innovative ideas for visual content that can increase brand awareness, engagement, and lead generation. Stay updated with the latest design trends, social media algorithms, and digital marketing strategies to maximize content reach and impact. Analyze content performance metrics to inform future creative decisions. Be available to commute to the Ayurvedagram facility in Bengaluru for content shoots, team meetings, and strategic planning sessions as needed. Required Skills & Qualifications: Education: Bachelor's degree in Graphic Design, Multimedia Arts, Visual Communication, or a related field. Experience: 2+ years of proven experience as a Graphic Designer with a strong portfolio showcasing social media content creation and video editing. Experience in the healthcare, wellness, or hospitality sector, especially with a focus on Ayurveda or traditional practices, is highly desirable. Technical Proficiency: Mastery of Adobe Creative Suite, including Photoshop, Illustrator, Premiere Pro, and After Effects. Proficiency in other relevant design and video editing software (e.g., Canva, DaVinci Resolve, Final Cut Pro) is a plus. Strong understanding of social media platforms' technical requirements (aspect ratios, file formats, etc.). Creative & Design Skills: Exceptional eye for design, aesthetics, and visual storytelling. Strong understanding of typography, color theory, layout, and composition. Ability to translate concepts and ideas into compelling visual narratives. Creativity and a flair for producing original and engaging content. Video Skills: Solid understanding of video editing principles, including pacing, transitions, color grading, and audio mixing. Experience with motion graphics and basic animation. Job Types: Full-time, Permanent Pay: ₹24,000.00 - ₹45,000.00 per month Benefits: Food provided Paid sick time Provident Fund Work from home Schedule: Day shift Morning shift Rotational shift Work Location: In person