Google Ads Expert Freelancer

Role Overview:

We are seeking a results-driven Google Ads Expert (Freelancer) to manage and optimize paid search campaigns across Google platforms. The ideal candidate will have hands-on experience in setting up, monitoring, and refining Google Ads campaigns to drive high-quality traffic, increase conversions, and achieve strong ROI.

Key Responsibilities:

1. Campaign Strategy & Planning

• Understand client goals, target audience, and business objectives
• Create effective PPC strategies tailored to individual client needs
• Conduct keyword research and competitor analysis to identify opportunities

2. Campaign Setup & Management

• Set up Google Search, Display, Shopping, Video, and Performance Max campaigns
• Structure ad groups, select relevant keywords, and write compelling ad copies
• Manage bidding strategies, budget allocations, and audience targeting

3. Performance Monitoring & Optimization

• Monitor campaign metrics (CTR, CPC, CPA, ROAS, Quality Score, etc.)
• Conduct A/B testing on ads, landing pages, and targeting
• Optimize campaigns regularly to improve performance and reduce costs

4. Conversion Tracking & Analytics

• Set up and troubleshoot conversion tracking via Google Tag Manager, GA4, or native integrations
• Analyze user behavior and funnel performance
• Provide recommendations based on data insights

5. Reporting & Client Communication

• Deliver clear, concise performance reports (weekly or monthly)
• Provide strategic insights and explain optimizations to clients
• Recommend budget scaling or adjustments based on results

6. Staying Up to Date

• Keep current with Google Ads policy updates, trends, and beta features
• Continuously test and implement new features to enhance performance
• Required Skills & Qualifications:
• Proven experience managing Google Ads campaigns (minimum 3–5 years)
• Google Ads Certification preferred
• Strong analytical and problem-solving skills
• Proficiency in tools like Google Ads, Google Analytics, Tag Manager, and Data Studio
• Excellent communication and reporting skills

Job Types: Full-time, Permanent, Freelance

Pay: ₹20,000.00 - ₹30,000.00 per month

Supplemental Pay:

• Performance bonus
• Yearly bonus

Work Location: In person