Google Ads Expert (Digital Marketing Executive)

Roles & Responsibilities

Role Overview:

We are seeking a results-driven Google Ads Expert to manage and optimize paid search campaigns across Google platforms. The ideal candidate will have hands-on experience in setting up, monitoring, and refining Google Ads campaigns to drive high-quality traffic, increase conversions, and achieve strong ROI.

Key Responsibilities:

1. Campaign Strategy & Planning

* Understand client goals, target audience, and business objectives

* Create effective PPC strategies tailored to individual client needs

* Conduct keyword research and competitor analysis to identify opportunities

2. Campaign Setup & Management

* Set up Google Search, Display, Shopping, Video, and Performance Max campaigns

* Structure ad groups, select relevant keywords, and write compelling ad copies

* Manage bidding strategies, budget allocations, and audience targeting

3. Performance Monitoring & Optimization

* Monitor campaign metrics (CTR, CPC, CPA, ROAS, Quality Score, etc.)

* Conduct A/B testing on ads, landing pages, and targeting

* Optimize campaigns regularly to improve performance and reduce costs

4. Conversion Tracking & Analytics

* Set up and troubleshoot conversion tracking via Google Tag Manager, GA4, or native integrations

* Analyze user behavior and funnel performance

* Provide recommendations based on data insights

5. Reporting & Client Communication

* Deliver clear, concise performance reports (weekly or monthly)

* Provide strategic insights and explain optimizations to clients

* Recommend budget scaling or adjustments based on results

6. Staying Up to Date

* Keep current with Google Ads policy updates, trends, and beta features

* Continuously test and implement new features to enhance performance

Required Skills & Qualifications:

* Proven experience managing Google Ads campaigns (minimum 2–4 years)

* Google Ads Certification preferred

* Strong analytical and problem-solving skills

* Proficiency in tools like Google Ads, Google Analytics, Tag Manager, and Data Studio

* Excellent communication and reporting skills

If you are interested contact this number +91 73959 81128

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person