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Key Responsibilities Research, write and publish content for the website: landing pages, service pages, blog posts, FAQs, product/service descriptions, etc. Perform keyword research and integrate target keywords, long-tail phrases, meta tags, headings (H1/H2/H3) and internal links in content. Optimize existing website content for SEO improvements (update copy, refine meta descriptions, improve user readability, ensure keywords fit naturally). Collaborate with the SEO/Digital Marketing team to align content strategy with SEO goals (traffic growth, search rankings, conversions). Work with designers/developers/UX team to ensure content aligns with site architecture, readability and user experience. Maintain brand tone, style, and voice across all content; ensure consistency and quality. Monitor content performance via analytics tools (e.g., Google Analytics, Search Console) and suggest improvements based on data (bounce rate, time on page, click-through, conversions). Stay updated on SEO best practices, algorithm changes, content marketing trends and digital publishing standards. Manage a content calendar, meet deadlines, handle multiple assignments/pieces simultaneously. Proofread and edit content to ensure accuracy, grammar, clarity, originality and compliance with SEO rules.