Job Description Ø Develop strategies to design and develop content for hiring delivery drivers, team leaders, and field recruiters for e-commerce clients. Ø Create content in coordination with the leadership team for hiring and engaging with delivery riders/gig workers for the company’s clients in e-commerce and quick commerce. Ø Design content for engagement and hiring of delivery riders through physical and online channels. Ø Create and strategize content with the social media manager for the company’s daily, weekly, and monthly performances and client offers. Ø Create learning and work training modules for the company’s delivery riders. Ø Analyze market trends in e-commerce hiring and rider retention, and design content to be posted for reaching out to maximum delivery riders through social media. Ø Create and develop content to educate and enable shifting of delivery riders from their current petrol bikes to Electric vehicles for deliveries. Ø Design the content to ensure maximum conversion of delivery riders to switch from petrol bikes to Electric bikes using the company’s financing and loan assistance offerings to buy Electric vehicles.