1286 General Trade Jobs - Page 15

Drive and implement sales strategies, support team performance, ensure market growth via up-selling/cross-selling, manage key accounts, coach teams, oversee compliance, and lead demand forecasting and business planning initiatives.

The company is currently seeking a Sales Officer for General Trade in Pune, with 2 years of experience. The budget for this position is 35k per month. The ideal candidate should possess skills in General Trade, Modern Trade, and Field Sales. The job location is in Pune within the Beverages/FMCG industry. This is a full-time position with a day shift and morning shift schedule. The preferred candidate should have a total of 2 years of work experience. The work location will be in person. Interested candidates are requested to share their updated resumes at monika.sharma@mnrsolutions.in or contact 9311031194.,

Role & responsibilities : - Sales & Business Development Achieve monthly and quarterly sales targets for plastic pipe products across retail and institutional segments. Develop new business opportunities by identifying potential dealers/distributors and onboarding them. Expand existing customer base and improve secondary sales through retailer push and plumber engagement. - Channel Development & Management Appoint and manage channel partners (distributors, sub-dealers, retailers) in assigned territories. Ensure smooth channel operations, stock availability, and timely dispatch of material. Support distributors with sales strategies, promotional schemes, and marketing material. - Market Intelligence & Coverage Regular market visits to monitor competitor activities, pricing, and product feedback. Collect and analyze market data to inform sales strategies. Identify and develop key influencers such as plumbers, contractors, and small builders for B2B2C conversion. - Promotions & Brand Building Execute on-ground marketing and promotional activities (plumber meets, product demos, branding at counters). Coordinate with marketing team for local campaigns and point-of-sale materials. Preferred candidate profile: Education: Graduate in any discipline (preferably with a degree/diploma in Marketing or Sales). Experience: 1-5 years in field sales, preferably in building materials, plastic pipes, sanitaryware, paints or related segments. Skills: Strong interpersonal and negotiation skills. In-depth understanding of distribution sales models and channel dynamics. Mobility: Willingness to travel extensively within assigned territories.

Role & responsibilities Handling GTM role Will look after Business Development

Position :- Area Sales Manager Location :- Ahmedabad Experience :- Min 5 Years RESPONSIBILITY Responsible for DA business within assigned territory. Mainly to achieve the given target for Sell Thru Val & Qty and increase the ND (Numeric Distribution) to desire level. Also responsible for monitoring performance of Distributor as well as FOS (Feet on Street). Plan and implement the most effective Dealer/ Distributor Network for placement of Samsung Products in the market. Educate the Dealer/ Distributor regarding Samsung policies, directions, schemes etc through variety of means. Monthly Sales and Collection Planning and Achievement of targets. To achieve Sales and Collection targets for entire product category from the assigned territory Plan for activity for promotion of products at dealer point Coordinate with HO for Product requirement at the branch Monitor Account Receivables of Dealers/ Distributors with subordinates for effective collection of due Plan and implement network changes for better placement of Samsung product Coordinate with service for effective after sales support of Customers/ Dealer/ Distributor Collect and compile competition pricing and policies, prepare strategic/ tactical response. Plan and monitor BTL marketing activities like press advertisement, outdoor display, display of POP etc. Organizing exhibitions, fairs, sponsorships as sales promotions. Tracking SKUs with dealers on regular basis

Our Expectations from the Role : Sales Planning and Execution : Develop and implement a sales strategy for the territory, achieving monthly sales targets while enhancing product penetration and ensuring timely order execution. Distributor Management : Oversee distributor performance , ensuring optimal investment and alignment with company standards; onboard new distributors as needed. Channel Management : Monitor distributor billing accuracy and ensure compliance with payment terms while maintaining effective software usage for billing. Market Development : Expand the retailer network by onboarding new outlets , focusing on general trade, and building relationships with key retailers for increased market reach. Retail Engagement : Implement range selling strategies to enhance product placement, minimize returns, and execute promotional activities to boost brand visibility. Team Management : Supervise Sales Officers (SOs), track their performance, and provide support to help them achieve targets and maximize incentives. Training and Support : Conduct joint market visits to offer on-the-job training , feedback, and motivation, ensuring alignment with company objectives. Market Feedback : Serve as a liaison between the market and the company by providing insights on market trends , customer needs, and competitor activities. Financial Oversight : Manage market credit to ensure timely collections and adherence to credit policies among distributors. Technology Utilization : Use mobile applications for sales analytics and reporting; leverage tools like Microsoft Excel for detailed performance analysis. Reporting : Submit accurate reports on territory performance , including competition insights, to inform strategic decisions. Continuous Improvement : Regularly assess strategies based on performance metrics to adapt and optimize sales approaches effectively. What do we need to deliver the role : Attitude Customer-Centric Mindset : Prioritize customer satisfaction and relationship building to foster loyalty and repeat business. Results-Driven : Maintain a strong focus on achieving sales targets and company objectives. Adaptability : Be open to change and flexible in adjusting strategies based on market dynamics. Team-Oriented : Collaborate effectively with team members and support their growth and success. Skills Communication Skills : Exhibit strong verbal and written communication abilities to convey ideas clearly and persuasively. Leadership : Demonstrate the capability to lead, motivate, and develop a team of sales representatives. Analytical Skills : Analyze market trends, sales data , and competitor activities to inform strategic decisions. Negotiation : Effectively negotiate terms with clients while balancing customer needs with business profitability . Problem-Solving : Address challenges proactively and find effective solutions in dynamic environments. Knowledge Sales Techniques : Have a deep understanding of effective sales strategies and techniques relevant to the FMCG industry. Market Knowledge : Stay informed about market trends , customer preferences, and competitive landscape within the assigned territory. Product Knowledge : Possess comprehensive knowledge of the companys products to effectively communicate their value to customers. Technology Proficiency : Utilize sales analytics tools , FA Application, and Microsoft Office for reporting and performance tracking. Experience : 5-10 years

Sales Executive-General Trade required for reputed organisation in Ahmedabad,Gujarat location Dear Professionals,, I am Sindhura C , from the Non IT Vertical of Masadir HR Services , an International Recruitment Firm. We have been retained by professionally managed organisation to recruit Sales Executive-General Trade for them. The job location is in Ahmedabad. Qualification: Any graduate Experience: Open If you are interested in exploring the above opportunity, kindly share your updated resume with me please. In case, if you are not interested, kindly feel free to refer your friends who may be interested in this. Looking forward to hearing from you soon. Thank you! Have a great day! Warm Regards, Sindhura C Associate| Global Talent Acquisition Operations | India Mobile/ WhatsApp : +91 6282564376 Email Id: sindhura.c@masadirservices.com www.masadirservices.com

Plan & execute the sales of the allotted product line in Andhra Pradesh and Tamil Nadu Channel partners in retail channel and Projects Relations with Builders, Interior Designers, Engineers & Architects to promote Project Sales Required Candidate profile Graduate with a proven track record of around 15 years into sales with a reputed brand in Tiles, Slabs, Stone, Marble, Italian Marble handling Chennai Market Perks and benefits Salary is negotiable for exceptional candidates

Develop a network of dealers and distributors in the assigned region and achieve the Sales target assigned to him/her. Use field data for assigned market to identify brand/pack gaps in territory Design and implement local Sales promotion scheme. Set clear volume targets and KPIs for his/her team. Conducting regular feedback sessions with team members and providing necessary inputs. Carry out coaching, mentoring and hand holding for the team members and develop upon their required skill set. Will be accountable for the assigned market (key accounts and outlets). Ensure regular updating of sales MIS and update the reporting officer on daily basis. Compiling and analyzing sales figure on regular basis.

Job Title: Regional Sales Manager General Trade & Modern Trade Location: Bengaluru, Karnataka Industry: Mobile Accessories Experience Required: 410 years in Sales (Mobile Accessories Industry only) Reporting To: National Sales Head / Zonal Sales Head Job Summary: We are looking for an experienced and driven Regional Sales Manager (RSM) to lead our General Trade, Modern Trade and distributor operations in Bengaluru and surrounding regions. The ideal candidate must have a strong background in the mobile accessories sector, with hands-on experience in managing distributors, retail networks, key accounts, and modern trade channels. Key Responsibilities: General Trade (GT): Develop and manage a robust channel network (distributors, dealers, and retailers) for mobile accessories across Bengaluru and nearby markets. Drive secondary and tertiary sales through efficient distribution and retail strategies. Plan and execute trade schemes, promotions, and activations to increase product visibility and shelf share. Ensure distributor ROI and profitability through proper planning and support. Monitor market trends, competitor activities, and share actionable insights with the leadership team. Modern Trade (MT): Manage relationships with major modern trade partners (Apple Premium Stores Reliance Digital, Croma, Poorvika, Sangeetha, etc.) Handle listing, promotions, planogram compliance, and in-store visibility. Collaborate with marketing teams for in-store branding, POSM deployment, and consumer offers. Monitor sales performance across MT outlets and drive sales targets through field teams. Team Management: Recruit, train, and manage sales executives/promoters across GT and MT channels. Conduct regular reviews, performance evaluations, and provide field training & mentoring. Desired Candidate Profile: Education: Graduate in any discipline; MBA preferred. Experience: 5–10 years of relevant experience in sales, with at least 3–5 years in the mobile accessories domain. Strong network of trade partners and retail connections in Bengaluru and Karnataka. Excellent understanding of GT and MT dynamics in consumer electronics or mobile accessories. Strong negotiation, communication, and leadership skills. Comfortable with travel and fieldwork. Compensation: As per industry standards + Incentives + Travel Allowance

Purpose of the Role The individual in the role is responsible for achieving sales targets for the assigned territory across the following: 1) Lead & manage ready stock units for retail & wholesale distribution across urban territories through appointed RDS. 2) Lead & manage super-stockiest, sub DB and Sales Team. Key Responsibilities S&D Operations Responsible for: Achieving revenue targets for the territory Ensuring periodic primary business from the channel partners Ensuring timely offload of monthly targets, schemes, special agendas and incentives to the Sales Team. Daily monitoring of sales and retail productivity and weekly sales review Continuous on the job training of Sales Team. Verifying the updating/ operation of Beats through Field Assist. Daily market visits of at least one route per day. Monitoring secondary sales and closing stock of all distributors to ensure secondary sales are in line with primary. Rollout of sales automation process ensuring adherence to automation adoption Driving leading indicators like productivity percentage, lines sold, throughput etc. PJP (Permanent Journey Plan) Sales Team. Channel wise business plan (split between retail, wholesale and rural) Sales & Business Responsible for ensuring success of sales development Development projects undertaken by the company- adding new units, new sub-stockiest, wholesalers Increase distribution of all brands (Numeric Distribution- adding no. of new outlets or coverage & Weighted Distribution- share of a category in a particular market) Execution of launch of new products Ensure to increase lines sold, effective coverage, productivity, VPO (value per outlet) Ensure to increase billing efficiency of distributors product- wise Appointment of new / replacement distributor In-Store Communication Execution of marketing and promotional activities. Track and monitor competitor's products & activities Merchandising - ensure visibility of stock in stores Market hygiene maintenance, including distributor hygiene Plan and implement promotional schemes in coordination with Rds. Distributor & Route Conduct routine visits to distributors Maintain & develop relationships with existing distributors Supervise collection, pending payments & debtors status to ensure nil outstanding Ensure active participation and involvement of the channel partners to push sales. Develop and maintain efficient & optimum distribution network to ensure comprehensive availability of product and service across the territory. Evaluate & monitor distributor performance at regular intervals to address performance gaps effectively. Undertake stock management at the distributor level. Super and sub stockiest appointments/shortlisting for market expansion. Ensure timely claim submissions of the distributors.

Roles and Responsibilities Qualification : Post Graduate / Graduate (Any) Experience: 2 to 7years Role: City Sales Executive is expected to have immense proactive approach and exemplary levels of ownership. The station head will play the pivotal role for driving all sales and ops team of the area/ city towards the goals and mentor all stake holders and teams to achieve the KRAs and KPIs of the process. He will also be responsible for coordinating and implementing of new initiatives aimed towards continuous improvement of processes and exhibit strong leadership skills in handling cross functional teams. Responsibilities: Responsible for driving & achieving the performance metrics of warehouse operations and sales. Daily & weekly resource planning (Manpower, vehicles etc) based on planned loads Develop and mentor sales teams to achieve and exceed targets. Collaborate with operations, procurement and other stake holders to enhance customer base coverage and market presence in the city Soft skills Training & on-job retraining of staff & resources Responsible for achieving the cost parameter metrics for both warehousing, logistics and sales force Develop and maintain key sales initiatives and programs, techniques to support the sale team in market coverage Daily analysis of sales targets and operational metrics and creating actionable aimed towards continuous improvement Plan & implement alternate course of actions in case of exigencies. Enforce discipline in all aspects of nodal / station/ warehouse and sales operations Responsible for Identifying Channel Partners for warehouse setup in the assigned geography as per the company guidelines. Responsible for managing the warehouse operations viz. Inventory performance in the warehouse Controlling damage. Stock reconciliation at warehouse Delivery performance to outlets. Responsible for smooth running of Partner Operations in the assigned geography. Skills Required: Strong communication skill Minimum 2 years of FMCG Sales or Telecom (Prepaid Sales) experience Must have handled Channel Partner/Distributors in previous stint. Skilled in handling logistics operations and sales operations Good relationship management skills and ability to lead small to medium cross functional teams Ability to understand dynamics of supply chain and aptitude to learn software requirements related to the industry Intermediate IT skills (MS-Office. Specially Excel), Experience on working on ERPs and database management Territory Knowledge is a must

Responsibilities: * Manage distributors & territory sales growth * Report on market trends & competitor activity * Develop & execute sales strategies for area * Achieve revenue targets through effective channel management Provident fund Annual bonus

Position : Sales Officer Reports To : Area Sales Manager Department : Sales General Trade Location : Gujarat (HQ - Kolhapr) Package: 10 LPA KEY RESPONSIBILITIES Deliver sales targets in defined market/geography Appoint and manage Channel Partners in defined market/geography Expand town coverage and distribution outlets to build extraction intensity Visit markets/distributors as per PJP to strengthen market execution & trade relationships Leveraging Sales Automation Tools to provide structured, logical, relevant & organized information to ISRs & utilizing for growth & productivity Ensuring implementation and effective utilization of Dealer Management System (DMS) at channel partners. Resolve channel-specific issues within specific timelines Manage given infrastructure through regular meetings with distributors, retailers and off-roll sales representatives MINIMUM REQUIREMENTS Education Full time MBA from a recognized University Experience Minimum 2-12 years of hardcore sales experience in FMCG/similar industry in GT business. Should have handled a diverse team of salesman/ISR across different locations. KEY COMPETENCIES Technical Good understanding of Sales & Channel management Calculating & Estimating skills Problem solving ability Geography & territory knowledge Planning & Organizing skills Behavioral Aligning & motivating others Relationship building skills Good Communication & presentation skills Good time management & prioritization skills

1. Responsible for General Trade Sales. 2. Responsible for Marketing, Sales and Merchandising in assigned Territory. 3. Manage Super Stockiest and Sub Stockiest. 4. Only FMCG , Candidates consider. Required Candidate profile Good Knowledge in General Trade & FMCG considerable Age Limit: Max 36yrs Location: Aurangabad Perks and benefits Perks as per company norms

SUMMARY Hiring for Route Executive FMCG Sales (GT) at Kolkata, Salary upto Job Purpose: This position is responsible for achieving sales (Primary and Secondary), distribution, and merchandising targets for specific routes, through a team of Market Growth Representatives in a key market. Key Responsibilities: Achieve daily/weekly sales targets (Primary & Secondary) Manage & support Market Growth Representatives (MGRs) Expand distribution by opening new outlets Build strong relationships with retailers & ensure repeat business Drive in-store visibility, merchandising, and execution as per standards Train and monitor MGRs to improve field performance Track assets (coolers, POS materials) and ensure compliance Monitor discounts, credit limits, and outlet-level claims Requirements Qualifications: Graduation / MBA Experience: Minimum 3years and above in Sales Continuous travel within the designated area 90% Travel in a month Male candidates preferred Age should be 45years or below.

1 About Zydus Wellness Zydus Wellness, an FMCG leader, develops, manufactures, and markets health and wellness products, integrating healthcare, skincare, and nutrition. Founded in 1988 with Sugar Free, India’s first zero- calorie sugar replacement, it now manages seven global brands, including Complan, Glucon-D, Everyuth, and Nutralite. The company serves over 50 million families and supports more than 90,000 dairy farmers and 2,000 MSMEs. With a focus on research, quality, and innovation, Zydus Wellness operates on core pillars of manufacturing integrity and supply chain efficiency. Headquartered in Ahmedabad and Mumbai, it runs four manufacturing facilities across India and eight co-packing facilities in India, Oman, and New Zealand. Listed on the Bombay and National Stock Exchanges, Zydus Wellness is led by Chairman Dr. Sharvil Patel and CEO Tarun Arora, serving customers in over 25 countries across three continents. Get to know our organization – Click on the below links 1. Company Website 2. Zydus Corporate Park https://www.zyduswellness.com/ https://www.youtube.com/watch?v=GNW6DsoCJL0 2 Sales Officer – General Trade Functional Reporting: Area Sales Manager - GT Administrative Reporting: Area Sales Manager - GT Location: XXXXXX Role Purpose: This role is responsible for driving growth in Primary and Secondary sales in General Trade Channel in the assigned territory and requires a positive approach in managing and implementing sales strategies, market executions and achieving sales targets. Key Accountabilities/ Responsibilities: 1. Financial: Responsible to drive Primary Sales in RDS and Secondary Sales in Markets assigned. Understand and ensure profitable / sustained growth of business and strong orientation to commercial terms, profitability calculations etc. Responsible for ensuring adequate stock levels at RDS point as per Company guidelines. 2. Customer: Identify and expand distribution in the assigned territory. Execute the distribution of Zydus Wellness products supported by a team of RDS , DSR who cater to the customers in these markets. Meet and build strong connect with outlets on regular basis for sales of Zydus products. Conceptualize and execute Company Programs for sustained business growth in the assigned territory. 3. Process: Coordinate with RDS & Branch team for commercials such as Collections, Claims etc. Appraise the organisation on regular intervals about the Competitor activities such as New Products / Packs, Schemes etc. Gather data on Competitor pricing, Sales, Customer base etc and analyse sales data and past trends on a continuous basis. 3 4. People: Identify, Motivate and Develop, RDS, DSR and create a high performing team. Key Deliverables: Sales Targets Achievement: Meeting or exceeding sales goals set for the segment, often measured in revenue, volume of orders, or number of new outlets. Market Penetration and Expansion: Expanding the company’s presence in the market by targeting new geographic areas, market segments, or product lines. Product Knowledge and Promotion: Demonstrating a deep understanding of the company’s products and benefits, and effectively distribute them to meet the specific needs of the market. Training & Support: Provide training and support to DSR and RDS on product features, benefits, company programs, ways of working to improve productivity and earnings. Key Interactions: Area Sales Manager Zonal Sales Manager Branch Commercial Manager Branch Customer Marketing Manager Branch Logistics Manager Business Process Associate Channel Business Partner (RDS) Distributor Sales Representative Key Dimensions: Individual Contributor Educational Qualifications: Graduate / MBA Preferred 4 Experience (Type & Nature): Minimum 2 to 3 years of experience in handling General Trade sales preferably in a FMCG with good knowledge of Sales Force Automation. Functional Competencies Good Knowledge and understanding of General Trade Sales Sound Knowledge of Sales Fundamentals Having hands on experience in Sales Force Automation (SFA) RDS Management including ROI Behavioral Competencies: Result Oriented Analytical Ability Takes Initiative Negotiation & Problem Solving Good written & oral communication

Job Description Designation : Area Sales ManagerBrand : SoframycinDirect Reportees : 6-8 members Locations Refer to attached sheet Reports to: Regional Business ManagerExperience: 8+ years in Channel and/or Pharma OTC Business with minimum 3-5 years of experience in people management Responsible for achieving sales plan of the territory assigned in the most effective manner through the optimal deployment and utilization of field force. This position is the first link between the field force and company management and is responsible for translating company strategy and its implementation in the field. Who we are looking for: Must be a Graduate. At least 8 years of experience in FMCG/Pharma/OTC industry preferred in Channel management and minimum 3 years of team handling. Should have Experience of managing channel distributors and Semi wholesalers. Experience of launch of at least one product with hands on experience of handling POSM will be a plus. Must be good in basic analysis for better planning and communication - calculations in terms of margins, landing price, scheme calculations, etc. Must have local geographical Knowledge. Willingness to travel within the assigned territory. Oral and Written Communication Skill. Self-motivated and target-oriented. Problem Solving skills. Coaching skills. Job Description: Ensure execution of monthly achievement of area primary & secondary sales plan. Execution of the marketing campaigns through field team as per assigned timelines and provide feedback. Ensure proper detailing of product features and benefits using official detailing tools through field team. Should ensure that all customers are covered through the field sales team as per the coverage plan and execution of Tour plan. Handle all the escalations from distributors, wholesalers and retailers. Ensure all the sales and marketing activities of the team members are conducted in a complaint manner. Ensure monthly review of sales performance and initiate corrective actions, guidance to team members Conduct regular team meetings, review ASE performance and share analysis (outcome) with concerned ASE and reporting RBM. Forecast accuracy - responsible for proper Product wise forecast for the assigned territory. Review and audit Retailers list to ensure proper identification of customers based on market feedback and potential business. Direct & guide field force in conducting Market Survey at Retailers to determine customer opinion on company image and products. Responsible for first level interviewing of field force, induction, training and development of field force to ensure optimal availability of skills and adequate performance. Ensure high motivation levels of field force and proactively work towards low attrition in the territory. Identify coaching needs, coach on the identified areas of the team members, and ensure successful execution of the same. Efficiently ensure market hygiene. Interested candidates are can apply on Darpana: 9978604075 OR can email me on darpana@upman.in

# Leading and managing a team of sales representatives. # Developing and implementing sales strategies to achieve territory targets. # Monitoring and analyzing sales performance, identifying areas for improvement. # Covering Entire Ludhiana.

Roles and Responsibilities • New Product Launch • Creation of Sales Infrastructure & Distribution Management • Market Visits • Driving Sales • Responsible for the performance of PSRs/ISRs • Responsible for sales reporting as per company requirement Required Candidate profile • Age - 28-40 years • Graduate with 7 to14 years of experience • MS Office knowledge • Candidate working as SO/TSI/Sales Supervisor in FMCG food companies (confectionary)

1 About Zydus Wellness Zydus Wellness, an FMCG leader, develops, manufactures, and markets health and wellness products, integrating healthcare, skincare, and nutrition. Founded in 1988 with Sugar Free, India’s first zero-calorie sugar replacement, it now manages seven global brands, including Complan, Glucon-D, Everyuth, and Nutralite. The company serves over 50 million families and supports more than 90,000 dairy farmers and 2,000 MSMEs. With a focus on research, quality, and innovation, Zydus Wellness operates on core pillars of manufacturing integrity and supply chain efficiency. Headquartered in Ahmedabad and Mumbai, it runs four manufacturing facilities across India and eight co-packing facilities in India, Oman, and New Zealand. Listed on the Bombay and National Stock Exchanges, Zydus Wellness is led by Chairman Dr. Sharvil Patel and CEO Tarun Arora, serving customers in over 25 countries across three continents. Get to know our organization – Click on the below links 1. Company Website 2. Zydus Corporate Park https://www.zyduswellness.com/ https://www.youtube.com/watch?v=GNW6DsoCJL0 2 Area Sales Executive - GT Functional Reporting: Area Sales Manager - GT Administrative Reporting: Area Sales Manager - GT Location: ASE HQs Role Purpose: The achievement of distribution, display & sales objectives (Primary & Redistribution) through effective management of Super Stockiest & RDS and their field force within the values and parameters set by the company. Key Accountabilities/ Responsibilities: 1. Financial: Responsible for primary Sales & redistribution. Understand and ensure profitable / sustained growth of business and strong orientation to commercial terms, profitability calculations etc. Continuously gather data on competitor pricing, sales, customers etc. and analyze sales data and past trends. 2. Customer:. Strengthening the distribution network & infrastructure of Super Stockiest & RDS to increase the width and depth of availability of all Zydus products including new sales channels. Responsible for ensuring stocks levels as per company guidelines at Super Stockiest & RDS points. Distribution build-up including new sales channels. 3. Process: Implementing & monitoring market inputs Manage the Distribution of Zydus Wellness products supported by a team of Super Stockiest & RDS and their field force who cater to the customers in these markets. Execution and monitoring of display & merchandising. Demonstrate company values , ethics & pride through exemplary behavior. 4. People: Effective management of Super Stockiest & RDS and their field force for motivation, training & development & productivity enhancement 3 Key Deliverables: Sales Targets Achievement: Meeting or exceeding sales goals set for the segment, often measured in revenue, volume of orders, or number of new accounts. Business Partners Acquisition and Retention: Identifying and acquiring new business partners while maintaining and strengthening relationships with existing business partners in the industry. Market Penetration and Expansion: Expanding the company’s presence in the sector by targeting new geographic areas, market segments, or product lines. Customer Relationship Management: Building and nurturing strong relationships with key decision-makers and influencers in the sector to drive repeat business and customer loyalty. Product Knowledge and Promotion: Demonstrating a deep understanding of the company’s products and services, and effectively promoting these to meet the specific needs of the market. Order Management and Coordination: Ensuring accurate order processing, timely delivery, and coordination with the logistics and supply chain teams to meet customer expectations. Key Interactions: Zonal Sales Manager Area Sales Manager Branch Commercial Team Branch Logistics Team Business Process Associate Channel Business Partner (Super Stockiest & RDS) Key Dimensions: Manages his/her territory through a team of RDS, Super Stockiest and Salesman. Educational Qualifications: Graduate / MBA Preferred 4 Experience (Type & Nature): 3 years of frontline work experience in retail sales Exposure/ experience of DMS - Minimum 2 Years in Active environment, Not “Roll Out/Test Phase”. SFA - Minimum 2 Years in Active environment, Not “Roll Out/Test Phase”. Experience in FMCG if from outside of Zydus Functional Competencies Good Knowledge and understanding of General Trade Sales Sound Knowledge of Rural Sales Fundamentals Having hands on experience in Sales Force Automation (SFA) Super Stockiest & RDS Management including ROI Behavioral Competencies: Result Oriented Analytical Ability Takes Initiative Negotiation & Problem Solving Good written & Oral Communication Achievement Orientation Leading others High Involvement Coaching Others The above list is not exhaustive and could evolve with changing needs and priorities of the company

1 About Zydus Wellness Zydus Wellness, an FMCG leader, develops, manufactures, and markets health and wellness products, integrating healthcare, skincare, and nutrition. Founded in 1988 with Sugar Free, India’s first zero- calorie sugar replacement, it now manages seven global brands, including Complan, Glucon-D, Everyuth, and Nutralite. The company serves over 50 million families and supports more than 90,000 dairy farmers and 2,000 MSMEs. With a focus on research, quality, and innovation, Zydus Wellness operates on core pillars of manufacturing integrity and supply chain efficiency. Headquartered in Ahmedabad and Mumbai, it runs four manufacturing facilities across India and eight co-packing facilities in India, Oman, and New Zealand. Listed on the Bombay and National Stock Exchanges, Zydus Wellness is led by Chairman Dr. Sharvil Patel and CEO Tarun Arora, serving customers in over 25 countries across three continents. Get to know our organization – Click on the below links 1. Company Website 2. Zydus Corporate Park https://www.zyduswellness.com/ https://www.youtube.com/watch?v=GNW6DsoCJL0 2 Sales Officer – General Trade Functional Reporting: Area Sales Manager - GT Administrative Reporting: Area Sales Manager - GT Location: XXXXXX Role Purpose: This role is responsible for driving growth in Primary and Secondary sales in General Trade Channel in the assigned territory and requires a positive approach in managing and implementing sales strategies, market executions and achieving sales targets. Key Accountabilities/ Responsibilities: 1. Financial: Responsible to drive Primary Sales in RDS and Secondary Sales in Markets assigned. Understand and ensure profitable / sustained growth of business and strong orientation to commercial terms, profitability calculations etc. Responsible for ensuring adequate stock levels at RDS point as per Company guidelines. 2. Customer: Identify and expand distribution in the assigned territory. Execute the distribution of Zydus Wellness products supported by a team of RDS , DSR who cater to the customers in these markets. Meet and build strong connect with outlets on regular basis for sales of Zydus products. Conceptualize and execute Company Programs for sustained business growth in the assigned territory. 3. Process: Coordinate with RDS & Branch team for commercials such as Collections, Claims etc. Appraise the organisation on regular intervals about the Competitor activities such as New Products / Packs, Schemes etc. Gather data on Competitor pricing, Sales, Customer base etc and analyse sales data and past trends on a continuous basis. 3 4. People: Identify, Motivate and Develop, RDS, DSR and create a high performing team. Key Deliverables: Sales Targets Achievement: Meeting or exceeding sales goals set for the segment, often measured in revenue, volume of orders, or number of new outlets. Market Penetration and Expansion: Expanding the company’s presence in the market by targeting new geographic areas, market segments, or product lines. Product Knowledge and Promotion: Demonstrating a deep understanding of the company’s products and benefits, and effectively distribute them to meet the specific needs of the market. Training & Support: Provide training and support to DSR and RDS on product features, benefits, company programs, ways of working to improve productivity and earnings. Key Interactions: Area Sales Manager Zonal Sales Manager Branch Commercial Manager Branch Customer Marketing Manager Branch Logistics Manager Business Process Associate Channel Business Partner (RDS) Distributor Sales Representative Key Dimensions: Individual Contributor Educational Qualifications: Graduate / MBA Preferred 4 Experience (Type & Nature): Minimum 2 to 3 years of experience in handling General Trade sales preferably in a FMCG with good knowledge of Sales Force Automation. Functional Competencies Good Knowledge and understanding of General Trade Sales Sound Knowledge of Sales Fundamentals Having hands on experience in Sales Force Automation (SFA) RDS Management including ROI Behavioral Competencies: Result Oriented Analytical Ability Takes Initiative Negotiation & Problem Solving Good written & oral communication

Responsible for achieving the companys sales targets by on the field promotion, relation & tie ups. To assist in formulating marketing strategies with manager and is responsible for implementing them To assist in developing and presenting relevant business proposals To coordinate for keeping track of market intelligence in the industry with respect to market development, projects, competitive activity, customers etc. Has to meet and maintain relations with key clients Has to take all the necessary training from the sales manager and others as and when required Assists with the preparation of the sales reports Monitor and evaluate the performance of sales and must update to the manager towards the proper direction of achieving targets Enhance organizational effectiveness through setting up appropriate marketing strategies and business. consistently track the development of such strategies and their resourcefulness, in order to achieve organizational goals and objectives Responsible for fair allocation and distribution and achieving of inbound leads To organize and Co-Ordinate Medical camps To organize and Co-Ordinate CMEs

Role & responsibilities: Responsible for driving indirect sales through managing a portfolio of Channel Partners. Actively drive and manage the relationship with the distributors to ensure alignment with company objectives Create new distributors as per business requirement. Administer joint marketing campaigns, strategic communication with channels and proactively resolve channel conflicts. Responsible for achieving revenue targets from the territory and developing business in the assigned territory. Improve the performance of the existing channel partners: identify the performance gaps and implement the appropriate corrective actions Ensure Collection on time from related Channel partners. Generation and business development in the assigned territory. Preferred candidate profile: Must have General Trade experience in Territory like- Ghaziabad, Noida, Agra, Uttarakhand. Experienced in Handling MBOs & EBOs. Handles Multiple Dealer & distribution networks. Team Handling experience. From Consumer durables, Electronics/ appliances Industry.

Key Roles/Responsibilities : Responsible for Primary/Secondary target for the region and growth of business Planning of primary and secondary for the month Distributor management with appointment of new distributor whenever required Team handling Ensuring fill rate for physical and online retailers Receiving correct claims and getting them processed Maintain all required records Ensuring timely clearance of company outstanding Closure of distributor in case required and clearing all outstanding Store execution Make journey plan for TSO and ensure adherence to same Ensuring stock availability at prominent place for all our products Ensuring that all promotion communications are properly done Taking paid or non-paid secondary space in the store in best possible place Interact with local/regional category persons of all retailers (National/regional/Local) Help in getting products available with local retailers Coordinate with respective CFA to ensure timely supplies to distributors/direct retailers Ensuring sufficient stocks with distributors and retailers in the region Skills/Competencies: Effective persuasive skills and basic understanding of numerical. Good communication skills Team development and engagement. Planning & Execution Stakeholder management Technology adoption & embedment. Interested Candidates can share CV to Karan.gade@piramal.com