Develop, implement, track and optimize the digital marketing campaigns across all digital channels Creating social media content that compliments the brands voice and goals Finalizing the graphics and videos Working on content creation per the trend and industry Developing and implementing a social media strategy that supports our brand goals Monitor the companys social media accounts and offer constructive interaction with users Identifying target audiences, selecting social media platforms, and creating a content calendar Collaborate with the marketing team to develop and implement innovative digital marketing campaigns across various platforms, including social media, email marketing that effectively contribute to the accomplishment of corporate marketing objectives Create marketing campaigns using Google and Meta Ads Plan and execute various marketing strategies for increased sales and brand awareness Monitor changes in search engine algorithms and adjust accordingly Identify new trends and ensure campaigns are current, competitive, and relevant Develop and implement SEO strategies and plans Optimize web content by researching target keywords Analyse key performance indicators (KPIs) and metrics to measure the effectiveness of digital marketing initiatives, and make data-driven recommendations for improvement