Geincept Private Limited

Job Description – Digital Marketing Expert (International Market – US Focus)Position: Digital Marketing Expert Location: Remote / India (supporting International Clients) Company: Geincept Private Limited Role OverviewWe are seeking a highly skilled Digital Marketing Expert with proven experience in driving international campaigns, specifically targeting the US market. The candidate will be responsible for developing, executing, and optimizing online marketing strategies to grow brand presence, customer acquisition, and sales in the competitive e-commerce and dropshipping segment. Key Responsibilities· Strategy & Planning: - Develop and implement digital marketing strategies tailored for the US audience. - Conduct market research to identify consumer trends and competitor activities. - Plan multi-channel campaigns for maximum ROI. · Performance Marketing (PPC & Paid Ads): - Manage and optimize Google Ads, Facebook/Instagram Ads, and TikTok Ads for the US market. - Focus on CPC, CPA, and ROAS improvements. - Execute retargeting campaigns to reduce cart abandonment. · SEO & Content Marketing: - Conduct keyword research specific to US search behavior. - Optimize on-page and off-page SEO for Shopify websites. - Create US market-focused blogs, articles, and landing pages. · Social Media Marketing: - Manage and grow brand presence on Instagram, Facebook, TikTok, and Pinterest. - Collaborate with US-based influencers for brand promotions. - Create engaging posts, stories, and reels to increase customer engagement. · Email & SMS Marketing: - Design automated email flows (welcome, abandoned cart, loyalty). - Manage customer segmentation for targeted offers. - Execute SMS campaigns aligned with US time zones. · Analytics & Reporting: - Monitor KPIs (CTR, CPC, CPA, ROAS, conversions). - Provide monthly reports with insights and recommendations. · E-commerce Support (Shopify): - Optimize product listings, descriptions, and pricing strategies. - Ensure smooth integration of marketing campaigns with Shopify. Required Skills & Qualifications· Bachelor’s degree in Marketing, Business, or related field (MBA preferred). · 5+ years of experience in international digital marketing (US market focus). · Proven track record in Google Ads, Facebook Ads, TikTok Ads, and SEO. · Strong knowledge of Shopify e-commerce marketing. · Excellent understanding of US customer behavior and trends. · Proficiency in tools: Google Analytics, Facebook Business Manager, SEMrush/Ahrefs, Klaviyo/Mailchimp. · Strong communication and copywriting skills in English (US audience tone). Key Competencies· Data-driven decision-making. · Creative mindset with campaign innovation skills. · Strong project management and organizational skills. · Ability to work in Indian hours while executing campaigns for the US time zone. Compensation• Competitive market-based salary (negotiable based on experience). • Performance incentives based on campaign success and ROI. 📌 Employment Type: Full-time 📌 Contract Duration: 11 months minimum (renewable)