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Performance Marketing Specialist The iThrive

2.0 - 4.0 years

0 Lacs

pune, maharashtra, india

On-site

Key Responsibilities Own end-to-end execution and optimization of paid media campaigns across Google Ads, Meta (Facebook & Instagram), and LinkedIn Build and scale campaigns using structured account frameworks (campaign segmentation, funnel stages, audience layering) Conduct deep keyword research and search intent mapping to improve lead quality and reduce wasted spend Design and test audience strategies including retargeting, lookalikes, exclusions, and funnel-based cohorts Implement and audit conversion tracking using UTM frameworks, GA4, Google Tag Manager, and platform pixels Analyze performance at a granular level (campaign, ad set, creative, keyword) to improve CPL, ROAS, CAC, and conv...

Posted 3 days ago

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