Role & responsibilities 1. Developing Marketing Strategies: Create and implement comprehensive marketing plans to attract students, increase brand visibility, and drive admissions. 2. Brand Management: Oversee the development and maintenance of the institution's brand identity, ensuring consistency across all marketing channels. 3. Digital Marketing: Manage digital marketing campaigns, including social media, email marketing, SEO, and paid advertising, to reach target audiences. 4. Content Creation: Develop and curate engaging content (blog posts, videos, social media posts, etc.) that showcases the institution's strengths and values. 5. Lead Generation: Design and execute lead generation strategies to identify and nurture potential students. 6. Event Marketing: Plan and execute events, such as open houses, webinars, and recruitment fairs, to showcase the institution's offerings. 7. Data Analysis: Track and analyze marketing metrics to measure campaign effectiveness and inform future marketing decisions. 8. Collaboration: Work closely with faculty, staff, and external partners to ensure alignment and maximize marketing efforts. 9. Budget Management: Manage marketing budgets, ensuring efficient use of resources and ROI-driven decision-making. 10. Reputation Management: Monitor and maintain the institution's online reputation, addressing any concerns or issues promptly. Preferred candidate profile
Roles and Responsibilities * Develop and execute marketing strategies to increase brand awareness and drive student enrollment in educational programs. * Conduct field marketing activities, such as attending events, visiting schools, and building relationships with educational institutions. * Collaborate with cross-functional teams to launch new products or services, ensuring effective communication and execution. * Analyze market trends and competitor activity to inform marketing decisions.