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SFMC MCP (Personalization) Cognizant

4.0 - 8.0 years

0 Lacs

kolkata, west bengal

On-site

As a candidate for this role, you should have at least 4-8 years of experience in Marketing Cloud Personalization. Your key responsibilities will include: - Creating sitemaps, datasets, and deploying WebSDK - Proficiency in catalog design, content zone, pagetypes, attribute creation, and mapping - Creating web campaigns, tracking reports, importing/exporting data, and creating ETL feeds - Expertise in segment creation, setting up filters and goals, and understanding of email and mobile push channels - Knowledge of real-time recommendation, next best action, user engagement score, affinity creation, and unified customer profile Additionally, familiarity with digital and website marketing conc...

Posted 1 week ago

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