Enterprise Marketing Architect

Responsibilities :

Responsibilities:

Strategic Planning: Develop and execute a strategic IT roadmap for marketing technology that aligns with the organization's business objectives and growth strategies, ensuring alignment with broader enterprise architecture and IT strategies.

Architecture Design & Implementation: Design and implement the enterprise architecture for marketing solutions, encompassing business, information, data, application, and technology layers. Collaborate with stakeholders to create an effective and scalable IT infrastructure for marketing operations. Evaluate and select technologies, platforms, and tools, considering cost, scalability, security, and integration capabilities. Develop detailed architectural specifications, blueprints, and diagrams to guide implementation.

Data Management: Design and implement data management strategies to optimize data quality, accessibility, and utilization for marketing purposes.

Innovation & Research: Stay current on emerging technologies and trends in AI, marketing automation, and data analytics to continuously enhance solutions and provide innovative value propositions. Research and evaluate new technologies and solutions to ensure the organization remains at the forefront of marketing innovation.

Project Management & Delivery: Lead and oversee the implementation of marketing technology solutions, ensuring adherence to design principles, quality standards, and project milestones.

Collaboration & Communication: Collaborate effectively with internal teams and external clients to understand their requirements, present technical solutions, and ensure seamless integration with existing systems. Communicate complex technical concepts clearly and concisely to both technical and non-technical audiences.