Company Description Educon Medical Hub is India’s leading mentorship-driven platform for international medical graduates (IMGs) aiming to secure U.S. residency. With over 20 years of expertise, we offer personalized guidance through every phase of the USMLE journey. Our services include clinical rotations in top U.S. hospitals, curated LORs, ERAS strategy, interview prep, and visa support. We have a 95% match rate and have mentored over 25,000 students globally. Our mission is to help students get matched and support them throughout the process. Role Description This is a full-time on-site role for a Social Media Marketing Specialist located in Hyderabad. The Social Media Marketing Specialist will be responsible for developing and executing social media strategies, creating engaging social media content, managing social media campaigns, and analyzing performance metrics. Additionally, the Specialist will work closely with the marketing team to integrate social media efforts into broader marketing campaigns. Qualifications Proficiency in Social Media Marketing and Social Media Content Creation Experience in Digital Marketing and general Marketing Strong Communication skills Ability to analyze and interpret social media metrics Excellent written and verbal communication skills Ability to work collaboratively in a fast-paced environment Bachelor's degree in Marketing, Communications, or a related field Experience in the educational or healthcare industry is a plus
You will be responsible for developing and executing social media campaigns, creating and curating content, and optimizing social media platforms. Your day-to-day tasks will include managing social media accounts, engaging with the online community, and tracking the performance of social media initiatives. Key Responsibilities: - Develop and execute social media campaigns - Create and curate engaging content for social media platforms - Optimize social media platforms for maximum reach and engagement - Manage social media accounts and ensure consistent brand voice and messaging - Engage with the online community and respond to comments and messages - Track the performance of social media initiatives and provide regular reports on key metrics Qualifications Required: - Strong skills in Social Media Marketing and Social Media Optimization (SMO) - Excellent writing and communication skills - Proficiency in Content Strategy development - Experience in creating and managing successful social media campaigns - Ability to analyze social media metrics and optimize strategies based on performance - Familiarity with social media management tools - Bachelor's degree in Marketing, Communications, or related field preferred - Experience in the healthcare or education industry is a plus,