Develop and execute comprehensive end-to-end marketing strategies for leading eCommerce platforms. Plan and achieve consumer traffic, profitability, and ROI/ROAS targets through effective performance marketing campaigns. Align and finalize quarterly and annual activation plans by integrating trade and marketing strategies with platform partners, followed by regular performance reviews. Build and maintain strong vendor relationships to leverage industry best practices, ensuring high-quality campaign planning and execution for marketing initiatives. Monitor, analyze, and report key performance metrics to identify opportunities for optimizing KPIs across all areas of responsibility. Drive accelerated growth on emerging top eCommerce platforms by managing terms of trade negotiations, inventory availability, promotions, and strategic account initiatives. Design, develop, and oversee the delivery of both standard and customized reporting solutions. Collaborate cross-functionally with consumer marketing, creative agencies, account management, and trade & marketing teams to ensure alignment and effectiveness. Provide expert guidance on digital marketing best practices, emerging tools, and system improvements. Initiate and lead growth-oriented projects and analytical strategies to support eCommerce objectives, working closely with eCommerce partners to understand business challenges, key focus areas, and growth drivers, translating these into actionable analytical initiatives.