The role based in Chennai requires an experienced professional to handle the following responsibilities: - Execute Email marketing campaigns with the assistance of Creative designers - Develop and implement EDM Strategy - Manage relationships with ESPs - Monitor key engagement metrics and enhance Revenue from Email Channel - Utilize analytics to evaluate the reach, scale, and effectiveness of marketing campaigns - Drive Customer Segmentation and Personalization initiatives - Manage, optimize, and monitor Campaigns on Mobile SMS - Oversee Internal Loyalty Program The ideal candidate should possess the following skills and knowledge base: - Strong Written and Spoken communication skills - Proficient Analytical skills - Familiarity with Web Analytics tools like Google Analytics - Experience with Email Marketing Software Interested candidates should send their resumes to [email protected] with the Subject line mentioning the job code LM-001. We thank all applicants for their interest and will contact only shortlisted candidates for an interview within 7 working days from the application date.,
As a candidate for the position with Job Code LM-001 based in Chennai, you will be responsible for the following key responsibilities: - Email Marketing: - Create, manage, and execute email marketing campaigns with the help of Creative designers. - Own and execute EDM Strategy. - Manage relationships with ESPs. - Track key engagement metrics and grow revenue from the Email Channel. - Measure the reach, scale, and effectiveness of marketing campaigns using analytics. - Lead Customer Segmentation and Personalization initiatives. - SMS Marketing: - Create, monitor, and optimize campaigns on Mobile SMS. - Internal Loyalty Program. In order to excel in this role, you should possess the following skill set and knowledge base: - Excellent written and spoken communication skills. - Good analytical skills. - Familiarity with at least one of the following softwares will be a plus: - Web Analytics tools like Google Analytics. - Email Marketing Software. If you are interested in this opportunity, please send your resume to [email protected] with the subject line containing the corresponding job code. We value all applicants" interest, and only shortlisted candidates will be contacted within 7 working days from the application for an interview.,