Drishti Offset & Packaging Pvt Ltd

Role Description This is a part-time remote role for a Google & Meta Ads Expert. The candidate will be responsible for creating, managing, and optimizing advertising campaigns across Google and Meta platforms, including but not limited to analyzing campaign performance metrics, testing ad creatives, targeting strategies, and budget allocation. The role will involve conducting market research, identifying trends, and implementing data-driven strategies to improve campaign outcomes. Collaboration with other teams to align advertising efforts with broader marketing goals is also expected. Qualifications Expertise in Google Ads and Meta (Facebook and Instagram) advertising platforms Strong skills in performance analytics, data interpretation, and optimization of ad campaigns Proficiency in budget management and creating cost-effective advertising strategies Experience with marketing strategies and understanding audience targeting Familiarity with A/B testing and various ad creative tools Excellent written and verbal communication skills Ability to work independently and manage multiple projects simultaneously Knowledge of graphic design and content creation is a plus