Dr. Basu Eye Care Centre

Opening with Dr. Basu Eye Care Centre www.drbasueyecarecentre.com , www.jagatpharma.com Designation - Performance Marketing Manager Experience - 5 - 8years Job Location - Jasola, New Delhi Note : Lead generation role in Hospital Industry is preferred CTC Up to - Rs. 9 LPA Interested candidate can share their resume at this email id - lovely.dogra@jagatpharma.com KRA of Performance Marketing Manager 1. Paid Campaign Management Plan, execute, and optimize campaigns across Google Ads, Meta Ads, LinkedIn, and other performance channels. Ensure campaigns are aligned with business objectives (lead generation, app installs, sales, etc.). Maintain efficient budget utilization and maximize ROI. 2. Lead Generation & Customer Acquisition Deliver high-quality leads at a defined CPL (Cost per Lead). Drive consistent growth in customer acquisition while optimizing CAC (Customer Acquisition Cost). Ensure conversion rate optimization across ad campaigns and landing pages. 3. ROI & Revenue Growth Achieve target ROAS (Return on Ad Spend). Identify best-performing campaigns and scale them. Allocate spends effectively across channels based on performance. 4. Campaign Analytics & Optimization Monitor campaign KPIs daily (CTR, CPC, CPA, CPM, ROAS). Conduct A/B testing on creatives, ad copies, and landing pages. Optimize audience targeting, bidding strategies, and campaign structures. 5. Funnel & Conversion Optimization Collaborate with product, tech, and design teams to improve landing pages and funnels. Reduce drop-offs and increase conversion rates at every funnel stage. Implement retargeting strategies to maximize conversions. 6. Reporting & Insights Create weekly/monthly dashboards on performance, spends, and ROI. Provide actionable insights backed by data for future campaigns. Benchmark against industry standards and competitors. 7. Innovation & Growth Hacking Explore new paid channels (TikTok Ads, Programmatic, Affiliates, Influencers). Experiment with automation, AI tools, and advanced targeting techniques. Implement growth hacks to scale results faster. 8. Team & Stakeholder Management Coordinate with creative, content, and sales teams for effective campaigns. Manage agency/vendor relationships for paid campaigns. Mentor junior executives on performance marketing best practices. 9. Digital Strategy & Planning Develop and implement a comprehensive digital marketing strategy aligned with business objectives. Create annual/quarterly marketing plans covering SEO, SEM, social media, email, content, and paid campaigns. Ensure effective budget allocation and ROI-driven spend. Interested candidate can share their resume at this email id - lovely.dogra@jagatpharma.com