Digital Marketing Team Leader

Job Summary

The Digital Marketing Team Leader will be responsible for planning, executing, monitoring, and optimising digital marketing activities across SEO, SEM/PPC, social media, content marketing, email marketing, website optimisation, analytics, and lead generation.

The candidate must be capable of managing the complete digital marketing function, assigning responsibilities, tracking team performance, ensuring timely execution, and achieving measurable business objectives.

Key Roles and Responsibilities1. Search Engine Optimisation (SEO)

• Develop and implement comprehensive SEO strategies to improve organic traffic, keyword rankings, website visibility, and lead generation.
• Demonstrate strong hands-on expertise in on-page SEO, including:
• Keyword research, search intent analysis, and keyword mapping.
• Title tags, meta descriptions, heading tags, and URL optimisation.
• Internal linking, content optimisation, and image SEO.
• Schema markup and structured data implementation.
• Canonical tags, duplicate content management, and indexability checks.
• Content quality, topical relevance, and E-E-A-T best practices.
• Oversee technical SEO, including website crawling, indexing, XML sitemaps, robots.txt, Core Web Vitals, and site architecture.
• Manage off-page SEO activities, backlink analysis, link-building strategies, and competitor backlink research.
• Conduct comprehensive website audits and implement corrective actions.
• Monitor SEO performance using Google Search Console, Google Analytics 4, and professional SEO tools.
• Track organic traffic, keyword performance, conversions, and SEO-driven leads.

2. Search Engine Marketing (SEM) and Paid Advertising

• Plan, execute, and optimise paid advertising campaigns across Google Ads and other relevant platforms.
• Manage campaign budgets, bidding strategies, audience targeting, conversion tracking, and return on ad spend.
• Monitor cost per lead (CPL), cost per acquisition (CPA), conversion rates, and campaign profitability.
• Conduct A/B testing of ad copies, landing pages, creatives, and audience segments.
• Coordinate with the team to improve paid campaign performance and lead quality.

3. Social Media Marketing

• Develop and execute social media strategies across relevant platforms, including Facebook, Instagram, LinkedIn, and YouTube.
• Plan content calendars, campaign schedules, audience engagement initiatives, and brand communication.
• Oversee social media creatives, captions, reels, videos, and promotional campaigns.
• Monitor engagement, reach, impressions, follower growth, and social media-generated leads.
• Ensure consistent brand positioning and messaging across all social channels.

4. Content Marketing and Website Management

• Develop content strategies aligned with SEO goals, audience needs, and business objectives.
• Supervise the creation and optimisation of blogs, landing pages, website content, articles, and promotional copy.
• Ensure content quality, originality, readability, keyword relevance, and conversion-focused messaging.
• Coordinate with content writers, designers, developers, and SEO specialists.
• Monitor website performance and recommend improvements in user experience, content structure, and conversion rates.

5. Email Marketing and Lead Nurturing

• Plan and manage email marketing campaigns, newsletters, promotional communications, and automated workflows.
• Segment audiences and develop personalised campaigns to improve engagement and conversions.
• Monitor open rates, click-through rates, unsubscribe rates, and email-driven conversions.
• Implement lead nurturing strategies to improve prospect engagement and follow-up efficiency.
• Ensure compliance with applicable email marketing and data protection requirements.

6. Conversion Rate Optimisation (CRO) and Analytics

• Analyse website traffic, user behaviour, campaign performance, and conversion funnels.
• Identify opportunities to improve landing pages, enquiry forms, calls to action, and lead conversion rates.
• Set up and monitor conversion tracking, campaign attribution, and marketing performance dashboards.
• Use Google Analytics 4, Google Search Console, Google Tag Manager, and relevant reporting tools.
• Prepare regular performance reports with actionable insights and recommendations.
• Make data-driven decisions to improve marketing ROI and lead quality.

7. Team Management and Leadership

• Lead, manage, and mentor a digital marketing team of 10–12 members across various marketing functions.
• Allocate tasks, define responsibilities, set priorities, and establish clear performance expectations.
• Develop individual and team KPIs, monitor productivity, and ensure timely project delivery.
• Conduct regular team meetings, performance reviews, training sessions, and strategy discussions.
• Identify skill gaps and provide coaching to improve team capabilities.
• Coordinate with management and other departments to align marketing activities with organisational goals.
• Resolve operational challenges, maintain accountability, and promote collaboration across the team.
• Establish standard operating procedures (SOPs) for campaign execution, reporting, quality checks, and workflow management.
• Ensure that all team members follow approved marketing strategies, brand guidelines, and deadlines.

8. Marketing Strategy and Business Growth

• Develop an integrated digital marketing roadmap aligned with the organisation's growth objectives.
• Identify new opportunities for customer acquisition, audience engagement, brand awareness, and lead generation.
• Conduct competitor analysis, market research, and digital performance benchmarking.
• Manage marketing budgets and prioritise activities based on performance and business impact.
• Work closely with management, sales, admissions, or business development teams, wherever applicable.
• Present monthly performance reports, campaign insights, achievements, and improvement plans to management.

Required Skills and Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 2–4 years of relevant digital marketing experience, including at least 1–2 years in a team leadership or managerial role.
• Proven experience managing or supervising a team of 10–12 Above members , or a comparable multi-functional team.
• Strong practical knowledge of on-page SEO and comprehensive understanding of technical SEO and On page SEO.
• Working knowledge of Google Ads, social media marketing, content marketing, email marketing, and conversion optimisation.
• Experience with Google Analytics 4, Google Search Console, Google Tag Manager, and SEO tools such as Ahrefs, Semrush, or equivalent platforms.
• Strong analytical, organisational, communication, and decision-making skills.
• Experience in KPI setting, performance tracking, team training, and reporting.
• Ability to manage multiple projects, prioritise tasks, and deliver results within deadlines.
• A performance-oriented mindset with a focus on measurable growth, lead generation, and ROI.

Pay: ₹30,000.00 - ₹40,000.00 per month

Benefits:

• Flexible schedule
• Paid sick time
• Paid time off

Language:

• English (Required)

Location:

• Noida, Uttar Pradesh (Required)

Work Location: In person