Job description:
ey Responsibilities
- Lead and manage the Digital Marketing team and ensure achievement of departmental targets.
- Develop and execute digital marketing strategies focused on lead generation, student acquisition, website traffic, and brand visibility.
- Plan and manage campaigns across Google Ads, Meta Ads, YouTube, and other relevant digital platforms.
- Monitor campaign performance, CPL, conversions, ROI, traffic, and overall marketing KPIs.
- Work closely with the Sales/Admissions team to improve lead quality and conversion.
- Coordinate with the SEO, Content, Creative, and Performance Marketing teams for integrated campaigns.
- Manage and optimize website, landing pages, social media, and digital content initiatives.
- Conduct competitor and market analysis to identify new opportunities.
- Prepare and present daily/weekly/monthly performance reports to management.
- Analyze campaign data and implement corrective actions to improve performance.
- Guide, mentor, and motivate team members to achieve individual and team objectives.
- Ensure timely execution of campaigns, content calendars, and marketing activities.
- Stay updated with digital marketing trends, platform updates, and industry best practices.
Required Skills & Qualifications
- 1-3 years of experience in Digital Marketing, preferably in EdTech/Education.
- Minimum 1–2 years of team-handling experience preferred.
- Strong knowledge of Google Ads, Meta Ads, SEO, Social Media Marketing, Google Analytics, and Lead Generation.
- Experience in managing performance marketing campaigns and budgets.
- Strong analytical, communication, and leadership skills.
- Good understanding of CPL, CAC, CTR, CPC, Conversion Rate, ROAS, and ROI.
- Strong reporting and data-analysis skills.
- Ability to manage multiple campaigns and deadlines effectively.
- Result-oriented, proactive, and comfortable working in a target-driven environment.
Pay: ₹25,000.00 - ₹40,000.00 per month
Benefits:
- Flexible schedule
- Paid sick time
- Paid time off
Work Location: In person
